Trident's HiDTV(TM) Powers New ATSC CRT TVs From KONKA

Trident's HiDTV(TM) Powers New ATSC CRT TVs From KONKA

SUNNYVALE, Calif., June 26 /PRNewswire-FirstCall/ -- Trident Microsystems, Inc. (NASDAQ:TRID) a worldwide leader in the development of advanced digital TV technology for the consumer digital video marketplace, and KONKA Group, a leading television and mobile phone manufacturer in China, today announced one of China's leading television Original Equipment Manufacturers (OEMs), has chosen Trident's HiDTV(TM) LX to power its new ATCS CRT TVs for North America. The first new model, the 27" NS-27HTV, is now selling in the U.S. under the Insignia(TM) brand.

"KONKA has successfully met the challenge of transitioning our North American products to the ATSC digital broadcast standard," said Zhong Wenkui, Vice General Manager of KONKA Group's International Business Division. "Working with Trident was a natural decision for us. We are already very familiar with Trident's video processing architecture and are very happy about their strong technical support. To continue adopting Trident's integrated ATSC and video processing solution enabled us to leverage on our earlier engineering investment and quickly bring our new ATSC TVs to market."

"We are extremely pleased that KONKA, a leader in the OEM/ODM TV market, has chosen the HiDTV(TM) LX for its new ATSC CRT TVs for North America," said Dr. J.H. Chang, president of Trident Microsystems, Inc. "Trident has been privileged to supply video processing solutions to KONKA for several product generations. KONKA was able to leverage their earlier investment in Trident's video processing architecture to rapidly develop this new ATSC TV solution using our HiDTV(TM) SoC family. Leading TV OEMs have learnt that by focusing their engineering resources on a single competitive video processing architecture they can continue optimizing both the quality and cost of their products and greatly shorten their overall product development cycle."

The HiDTV(TM) LX integrates advanced high-definition MPEG2 decoding, system processing and Trident's fourth-generation video processor to deliver exceptional video fidelity and system functionality. The HiDTV(TM) LX includes:

-- 180MHz, 32-bit, MIPS processors to handle the most demanding system
and application software.
-- HD-level MPEG2 video decoding engine.
-- Motion adaptive de-interlacing,
-- Vertical and horizontal sharpness enhancement,
-- Object-based intelligent digital noise reduction,
-- Dynamic Average Picture Level (APL) feedback
-- Film mode recovery
-- Advanced color processor with blue-stretch, green-stretch, skin-color
correction and white-balance control.
-- Full-screen, 8-bit, bit-mapped OSD powered by a high-performance
2D-graphics accelerator to enable beautiful, intuitive, windows-based
user interfaces that enhance the functionality of advanced TVs.

Forward-Looking Statements:

This press release contains forward-looking statements regarding Trident's expectations for the DPTV(TM) market and designs for the DPTV(TM) product. These statements are subject to certain risks, and actual results could vary materially depending on a number of factors. These risks include trends in the television industry, the results of Trident's sales and shipment activities to television manufacturers, Trident's ability to timely introduce new or follow-on products, Trident's success in implementing planned production, as well as competitive pressures of pricing and new product introductions. Additional factors that may affect Trident's business are described in detail in the Company's filings with the Securities and Exchange Commission.

About KONKA Group

Established in 1980, KONKA Group Co., Ltd. is a leading enterprise of Chinese electronic industry, and one of the major color TV manufacturers in China. KONKA is mainly engaged in the manufacturing of color TV and mobile phones, as well as IT networking products, electronic components and more. KONKA has an annual output of over 10 million TV sets, sold to over 90 countries and regions around the world. For further information about KONKA and its television products, please consult the company's web site: http://www.konka.com/english/index.jsp.

About Trident Microsystems, Inc.

Trident Microsystems, Inc., with headquarters in Sunnyvale, California, designs, develops and markets digital media for the masses in the form of integrated circuits (ICs) for CRT TV, LCD TV, PDP TV, HDTV, and digital set-top boxes. Trident's products are sold to a network of OEMs, original design manufacturers and system integrators worldwide. For further information about Trident and its products, please consult the company's web site: http://www.tridentmicro.com/.

NOTE: Trident is a registered trademark of Trident Microsystems, Inc. DPTV(TM) is a trademark of Trident Microsystems, Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability, and specifications are subject to change without notice.

Source: Trident Microsystems, Inc.

CONTACT: Peter Wicher, +1-408-991-8070, or
public_relations@tridentmicro.com, or Investor Relations,
investor@tridentmicro.com, or Technical Support, techsupport@tridentmicro.com,
all of Trident Microsystems, Inc.

Web site: http://www.tridentmicro.com/

-------
Profile: intent