New National Study Examines Media Use by Infants, Toddlers and Preschoolers

New National Study Examines Media Use by Infants, Toddlers and Preschoolers

Amid the growing debate about media use by very young children, the Kaiser Family Foundation will release a new national study about media use by children ages 6 months to 6 years old, including focus groups with parents about how and why they use media with their kids. Please join us for a public forum on Wednesday, May 24th in Washington, D.C., at which children's media executives and child development experts will respond to the findings.

What: Panel discussion and release of "The Media Family: Electronic Media
in the Lives of Infants, Toddlers, Preschoolers, and Their
Parents," a national study of media use among children age 6 months
to 6 years old. The forum will explore issues such as:

-- How is children's media use affecting families' lives?
-- Why do parents decide to put a TV in their child's bedroom?
-- What do parents think about the educational benefits of media for
little kids?
-- What kind of behaviors do children imitate from TV?
-- How do commercials affect young children?
-- What role are new media, like video games and computers, playing in
young children's lives?

Who: Vicky Rideout, vice president and director of Kaiser's Program for
the Study of Entertainment Media and Health, will present the
study's findings. Jackie Judd, a Kaiser vice president, will
moderate a panel discussion featuring:

-- Alice Cahn, vice president, Programming and Development, Cartoon
Network
-- Lesli Rotenberg, senior vice president, PBS Kids Next Generation Media
-- Brown Johnson, executive creative director of Preschool Television,
Nickelodeon
-- Elinor Ochs, professor of anthropology, University of California at Los
Angeles, and director, Center on the Everyday Lives of Families
-- Ellen Wartella, executive vice chancellor and provost, UC Riverside;
co-director, Children's Digital Media Center
-- Dr. Stanley Greenspan, child psychiatrist and WebMD pediatrician,
co-author with Dr. T. Berry Brazelton, "The Irreducible Needs of
Children"

When: Wednesday, May 24, 2006 from 9:30 a.m. ET to 11:00 a.m. ET.
Breakfast and registration open at 9:00 a.m. ET.

Where: Barbara Jordan Conference Center, Kaiser Family Foundation
Building, 1330 G Street, NW, Washington, D.C. (one block west of
Metro Center)

RSVP: Tiffany Ford, 202-347-5270 or tford@kff.org

For more information, contact:
Rob Graham, 650-854-9400 or rgraham@kff.org
Sarah Williams Kingsley, 650-854-9400 or sarahw@kff.org

PRNewswire -- May 15

Source: Kaiser Family Foundation

Web site: http://www.kff.org/

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