Doppelganger Creates Revolutionary Online Environment Featuring The Pussycat Dolls

Doppelganger Creates Revolutionary Online Environment Featuring The Pussycat Dolls

Doppelganger Introduces a Virtual Lounge for the Global Teen Market that Seamlessly Integrates the AIM Service

SAN FRANCISCO, May 15 /PRNewswire/ -- Doppelganger, designer of the world's first virtual nightclub for the global teen market, today announced that is has formed an agreement with AOL to bring the popular AIM service into its online Lounge.

AOL's more than 43 million AIM(R) users can now log on to a customized version of the AIM(R) client and experience real time communications in Doppelganger's online Lounge featuring the Pussycat Dolls(TM). To enter The Lounge, visit www.pcdmusiclounge.com. In related news, Doppelganger announced a relationship with Interscope Records.

In The Lounge, teens can hang out, chat, dance, walk around, and listen to music using their own customized avatar. The Lounge has all the features of a real-world club, including dance floors, outdoor balconies, listening stations to check out the latest music, video screens, DJ booths, and a VIP room complete with hot tub. Teenagers can design their own avatars, and customize everything from their sneakers to their haircut. These customized avatars respond to user direction through a simple interface that allows users to do just about anything from "the robot" dance to simply smile.

The Lounge seamlessly integrates with the AIM(R) service so that teens are able to use their existing AIM(R) account and Buddy List(R) feature to send instant messages to friends in The Lounge. The new agreement comes as a result of AOL's Open AIM(R) initiative, which allows companies, communities and independent developers to build customized communications clients, such as the custom AIM client found in The Lounge.

"The current generation of teens practically live on the AIM service," said Andrew Littlefield, CEO, Doppelganger. "We're very excited to work with AOL to create a rich new experience for AIM users. Nothing beats typing ROTFL in an IM conversation and seeing my avatar rolling around on the floor laughing!"

Immersive environments such as The Lounge provide a unique opportunity for consumers to discover, experience, and purchase products in a social context. For example, there is a virtual store in The Lounge where fans can shop for Pussycat Dolls merchandise.

"The Open AIM initiative is working extremely well for Doppelganger," said Marcien Jenckes, AOL's vice president for Instant Messaging and Social Media. "We are excited to be their instant messaging platform of choice and look forward to welcoming new Lounge users to the dynamic AIM community."

About Doppelganger

Doppelganger (formerly Evil Twin Studios) provides next-generation avatar- based instant message environments for music fans in conjunction with entertainment and media companies.

The first property from Doppelganger is The Lounge featuring The Pussycat Dolls, which lets teens chat and interact with their friends in a virtual club while listening to their favorite music. The Lounge is open 24/7 at www.pcdmusiclounge.com. Doppelganger is a privately-held company based in San Francisco. More information is available at www.doppelganger.net.

For Media Inquiries:
Amy Sezak
OutCast Communications
415-392-8282
doppelganger@outcastpr.com

Erin Gifford
AOL
703-265-7285
egifford01@aol.com

Source: Doppelganger

CONTACT: Amy Sezak of OutCast Communications, +1-415-392-8282, or
doppelganger@outcastpr.com, for Doppelganger; or Erin Gifford of AOL,
+1-703-265-7285, or egifford01@aol.com

Web site: http://www.pcdmusiclounge.com/

Web site: http://www.doppelganger.net/

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