Ready to Meet Your Virtual Doppelganger? The Gang's All Here

Ready to Meet Your Virtual Doppelganger? The Gang's All Here

Doppelganger Introduces IM-Based Virtual Nightclub for Teens

SAN FRANCISCO, May 15 /PRNewswire/ -- Today Doppelganger unveils an online nightclub for the global teen market. In The Lounge featuring the Pussycat Dolls (www.pcdmusiclounge.com), teens can hang out, chat, dance, walk around, and listen to live DJ sets in a glamorous 3D environment. Teenagers can design their own avatars, customizing everything from their sneakers to their haircut. The avatars respond to user direction through a simple interface that allows users to do just about anything from "the robot" dance, to a simple smile, to thousands of other possibilities.

"Doppelganger's single purpose is to create a cool place for folks to hang out and chat online," said Doppelganger CEO, Andrew Littlefield. "There's no cover charge, your friends are here, there's great music, and we never close."

The Lounge seamlessly integrates with AOL Instant Messenger (AIM) so teens can use their existing Buddy Lists and easily join their friends. The Lounge has all the features of real world club including dance floors, outdoor balconies, listening stations to check out the latest new releases, and DJ booths. The avatars can walk, chat, dance and even take a dip in the VIP hot tub with their friends to the music of Interscope Records' recording artists such as The Pussycat Dolls. Not only are visitors to The Lounge able to choose their own physical characterizes, clothing options, and dance moves, they get to choose between hip-hop, preppy or an indie personality.

"What Doppelganger has created an amazing new online experience for music fans," said Courtney Holt, Head of New Media and Strategic Marketing for Interscope Records. "Our audiences are going online in unprecedented numbers. Doppelganger offers an edgy and fun environment to for teens to hang out, share music, chat with their friends, as well as find and buy new products."

Added Littlefield, "Like any club, we'll judge our success by the line that's out the door trying to get in. Only in this case, the waiting list will be virtual and not entirely based on who you know!"

About Doppelganger

Doppelganger (formerly Evil Twin Studios) provides next-generation avatar-based instant message environments for music fans in conjunction with entertainment and media companies.

The first property from Doppelganger is The Lounge featuring The Pussycat Dolls, which lets teens chat and interact with their friends in a virtual club while listening to their favorite music. The Lounge is open 24/7 at www.pcdmusiclounge.com. Doppelganger is a privately-held company based in San Francisco. More information is available at www.doppelganger.net.

For Media Inquiries:
Amy Sezak
OutCast Communications
415-392-8282
doppelganger@outcastpr.com

CONTACT: Amy Sezak of OutCast Communications, +1-415-392-8282, or
doppelganger@outcastpr.com, for Doppelganger

Web site: http://www.pcdmusiclounge.com/

Web site: http://www.doppelganger.net/

-------
Profile: intent