VH1 Announces Rick Beispel As Senior Vice President, National Advertising Sales

VH1 Announces Rick Beispel As Senior Vice President, National Advertising Sales

NEW YORK, April 3 /PRNewswire/ -- Rick Beispel has been named Senior Vice President, National Advertising Sales, VH1 it was announced today by Tom Calderone, General Manager, VH1 and Hank Close, Executive Vice President, Ad Sales, Music and Comedy Group, MTVN to whom he reports.

In his new role, Beispel will continue to lead the VH1 sales team in the new convergent world of multimedia, developing creative high-value multiplatform solutions. In addition, Beispel will oversee the further development of a customer focused in category-driven sales team that focuses on high-gain activities.

Working closely with VH1 General Manager Tom Calderone and the entire VH1 ad sales team, Beispel will reinforce the strength and value of the VH1 brand to the advertising community. VH1 recently posted its highest rated show in the channel's history and its highest number of streams on its broadband entertainment network VSPOT.

"The addition of Rick couldn't have come at a better time," said Calderone. "The changing media marketplace and VH1's music and pop culture focus allows Rick and the network's dynamic sales team to focus on new business allowing VH1's multiplatform brand to reach an even greater consumer base."

"Rick is a seasoned and strategic sales pro who brings a wealth of new business experience as well as a deep understanding of cross-platform marketing, said Hank Close, Executive Vice President, Ad Sales, Music and Comedy Group, MTVN. "We're extremely excited to have him move over and join the VH1 family."

Before joining VH1, Beispel served as Vice President, New Business Development, MTV. While there Beispel oversaw the department's category development and strategic accounts surpassing revenue goals for the network each year. Beispel was also responsible for creating custom MTV 360 programs for a variety of key clients in major categories.

From 1998 until 2001 Beispel spent three years at Broadcast.com/Yahoo where he was responsible for evangelizing new media and streaming media marketplace to traditional advertisers.

Prior to that, Beispel spent 13 years at the New York Times Magazine Group where his career path evolved from account executive to publisher of Tennis magazine and Snow Country magazine.

Beispel graduated from Tufts University with a Bachelor of Arts in political science.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 88 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul and VH Uno. Connect with VH1 at http://www.vh1.com/.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Contact: Maura Wozniak/VH1

212-846-7325

Source: VH1

CONTACT: Maura Wozniak of VH1, +1-212-846-7325

Web site: http://www.vh1.com/

-------
Profile: intent