DIRECTV Now Offers First 24/7 Ukrainian Television Channel in United States - STUDIO 1+1 International

DIRECTV Now Offers First 24/7 Ukrainian Television Channel in United States - STUDIO 1+1 International

DIRECTV and Central European Media Enterprises Distribute International Version of Ukrainian Television Station to DIRECTV Customers Nationwide

EL SEGUNDO, Calif., April 3 /PRNewswire-FirstCall/ -- DIRECTV, Inc., the nation's leading digital television service provider (NYSE:DTV), now offers STUDIO 1+1 International, an international version of the Ukrainian television channel from Central European Media Enterprises Ltd. ("CME") (Nasdaq/Prague Stock Exchange: CETV). STUDIO 1+1 International is the first 24/7 Ukrainian channel to be broadcast in the United States and is now available to DIRECTV customers across the country.

STUDIO 1+1 International is a national Ukrainian-language television channel that is the leader in production of Ukrainian original programming and one of the most popular channels for Ukrainian viewers. The channel, which is available on DIRECTV channel 2148 for $14.99 per month, will offer up-to-the- minute Ukrainian news, entertainment and political programming to Ukrainians living in the U.S.

"During such an historic time for Ukraine, STUDIO 1+1 International will be an important resource for the more than 800,000 Ukrainians living in the United States and will help connect them to their home country," said Aaron McNally, vice president, DIRECTV International. "Continuing to grow our international platform with quality programming that enhances the lives of our customers remains a priority for DIRECTV and we look forward to adding more international channels throughout the year."

"This agreement with DIRECTV highlights our strategic focus on leveraging our station brands and content to create new revenue streams," said Michael Garin, chief executive officer of CME. "We are pleased to bring an international version of STUDIO 1+1's extensive news and entertainment programming to the hundreds of thousands of Ukrainians living in the U.S. Going forward, we will continue to explore additional channel and distribution opportunities across our station group that allow us to capitalize on regional efficiencies while expanding our subscription and advertising revenue base."

STUDIO 1+1 International offers popular programming, including Idu Na Wy ("Let's Talk, Sir"), a talk show that focuses on sensitive issues of modern times in the Ukraine; Tasty Country, a cooking show hosted by Oleksander Ponomaryov who offers his view on how to cook Ukrainian style food; TSN News, which offers up-to-date news and information about what is happening in the Ukraine and around the world; and About Sport News, which delivers information about sports events live from Monday to Friday with the most popular sports journalists in the country.

Customers who want to subscribe to STUDIO 1+1 International must first subscribe to the DIRECTV(R) BASIC ($9.99/mo.) or DIRECTV(R) PREFERRED CHOICE(TM) ($29.99/mo.) international base packages, or to any TOTAL CHOICE(R) ($44.99/mo. or above) or DIRECTV PARA TODOS(R) ($29.99/mo. or above) base package. For more information on how to receive STUDIO 1+1, customers should call (800) 378-3309.

The DIRECTV WorldDirect(TM) platform has launched 35 channels that deliver a wide variety of new programming in multiple foreign-languages, including Russian, Hindi, Tamil, Telugu, Gujarati, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean and Italian, to underserved ethnic markets throughout the United States. DIRECTV will continue to expand its international programming platform to reach more ethnic audiences.

DIRECTV customers will need to use a WorldDirect services satellite dish that is capable of receiving both international and English-language programming. In some markets, customers who subscribe to a local channels package will require a second smaller dish.

About DIRECTV, Inc.

DIRECTV, Inc. is the United States' leading digital television service provider with more than 15 million customers. DIRECTV (NYSE:DTV) is a world- leading provider of digital multichannel television entertainment services. DIRECTV is approximately 37 percent owned by News Corporation.

About CME

CME is a TV broadcasting company with leading networks in six Central and Eastern European countries reaching an aggregate of approximately 82 million people. The Company's television stations are located in Croatia (Nova TV), Czech Republic (TV Nova, Galaxie Sport), Romania (PRO TV, Acasa, PRO Cinema), Slovakia (Markiza), Slovenia (POP TV, Kanal A) and Ukraine (Studio 1+1). CME is traded on the NASDAQ and the Prague Stock Exchange under the ticker symbol "CETV".

Forward Looking Statements

This press release contains forward-looking statements, including statements regarding the expected completion of the transaction, the future performance of the station and our business strategies and commitments. For these statements and all other forward-looking statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with accuracy or are otherwise beyond our control and some of which might not even be anticipated. Future events and actual results, affecting our strategic plan as well as our financial position, results of operations and cash flows, could differ materially from those described in or contemplated by the forward-looking statements. Important factors that contribute to such risks include, but are not limited to, the rate of development of advertising markets in countries where we operate, general market and economic conditions in these countries as well as in the United States and Western Europe, the renewals of broadcasting licenses, the ability to acquire programming and the ability to attract audiences, the general regulatory environments where we operate and application of relevant laws and regulations.

Source: Central European Media Enterprises

CONTACT: Jade Ekstedt, Manager, Public Relations of DIRECTV, Inc.,
+1-310-964-3429, jlekstedt@directv.com; or Romana Tomasova, Director of
Corporate Communications of Central European Media Enterprises,
+44-(0)20-7430-5357, romana.tomasova@cme-net.com

Web site: http://www.cetv-net.com/

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