IWC Revives Aviation Style and Glory With "Pilots": Vintage Glamour Reminiscent of '30s and '40s Old Hollywood Lights Up Geneva

IWC Revives Aviation Style and Glory With "Pilots": Vintage Glamour Reminiscent of '30s and '40s Old Hollywood Lights Up Geneva

GENEVA, Switzerland, April 5/PRNewswire/ --

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The Swiss International Airlines hangar at the Geneva International
Airport was dramatically transformed last evening into a scene from the
bygone era of the glamorous 30's and 40's as Switzerland's prestigious watch
manufacturer, International Watch Company (IWC), hosted its Grande Soirée
Aviateur.

Numerous international celebrities including Cate Blanchett, Orlando
Bloom and Joaquín Cortes joined IWC for the event, while Irish singing star
Ronan Keating provided musical entertainment. Each year, IWC invites a
distinguished list of guests to a glamorous soirée to mark the Company's
presence and launch their latest watches at the International Watch Fair
(SIHH) in Geneva.

Vintage Spitfire and Junker airplanes were spectacular focal points in
the ballroom. Cabaret-style tables and Big Band music conjured up the Forties
spirit for this evening dedicated to vintage aviation.

At this year's event, IWC, the watchmakers from Schaffhausen,
Switzerland, launched their first motion picture called "Pilots", which stars
acclaimed international actor John Malkovich.

The eight-minute film pays tribute to vintage aviation of the 30's and
40's when pilots were pioneers and became heroes of the airways, risking
their lives to conquer new horizons. The film will premiere at exclusive
occasions starting in April and highlights the new range of Pilot's watches
launched this spring by the Company.

More than 1,000 guests, including international celebrities, retailers,
IWC-partners and members of the international media joined IWC for its soirée
and movie premiere.

Georges Kern, CEO of IWC, described the evening: "It was great to welcome
so many friends of our brand. With our "Pilots" movie we really wanted to
depict the vintage style and the emotions connected to aviation."

VIP's also included Claude Nobs, Jean Alesi and his wife Kumiko Goto,
Boris Becker, and gallery owner Tim Jefferies.

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For more information please contact Roland Ott roland.ott@iwc.ch or refer
to IWC's corporate website: https://www.iwc.ch//index.asp
Tel. +41-52-635-65-65

Source: IWC Schaffhausen

For more information please contact Roland Ott, roland.ott@iwc.ch or refer to IWC's corporate website: https://www.iwc.ch//index.asp Tel. +41-52-635-65-65

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