The Orchard and Amp'd Mobile Announce New Partnership

The Orchard and Amp'd Mobile Announce New Partnership

World's Leading Distributor and Marketer of Digital Music to Provide Amp'd Mobile Full Suite of Mobile Music Products Including Mastertones, Videos and Full-Track Downloads with Dual Delivery to Cell and PC

-- The Orchard is First Independent Distributor to Launch Music and Videos on Amp'd Mobile --

NEW YORK, LOS ANGELES, and LAS VEGAS, April 5 /PRNewswire/ -- The Orchard, the world's leading distributor and marketer of independent music, and Amp'd Mobile, the first mobile entertainment company created to bring next-gen broadband wireless services for youth and young adults, today announced at CTIA a new partnership where The Orchard will provide music and video from its 800,000-track catalogue-the largest in the world-to Amp'd Mobile's U.S. consumers. The Orchard is the first major independent distributor to provide content to Amp'd Mobile.

Amp'd U.S. subscribers will have access to mastertones, tones, and full track downloads (with dual delivery to phone and PC) from The Orchard's global music catalogue. In addition, The Orchard is making portions of its video catalogue available to Amp'd users. This will mark the first time most of these videos-including classic 3 Stooges footage, scenes from The Toxic Avenger and other cult classic films, and music videos from breaking acts like The Hold Steady and Ted Leo-are available for mobile devices in the United States.

The Orchard will provide Amp'd Mobile the best independent music from around the world, including landmark indie rock and punk from SST (Black Flag, Minutemen) and Lookout! Records (The Donnas, Ted Leo), classic hip-hop from Delicious Vinyl (Tone Loc, Young MC) and Nature Sounds (MF Doom), and much more. The Orchard catalogue also includes music from multi-platinum acts such as Green Day, Coldplay, and Ray Charles from their early years, before they were signed to major labels, and breaking bands like The Hold Steady and Art Brut. Overall, The Orchard's catalogue encompasses music from thousands of record labels spanning 73 countries and every music genre.

"The Orchard has the largest and greatest collection of independent music," said Larry Mattera, Senior VP of Music for Amp'd Mobile. "For our subscribers seeking entertainment content outside of the mainstream-be it music, voice, or video-The Orchard offers unparalleled choice. We are pleased that our partnership with The Orchard has enabled us to diversify our entertainment offering."

"Amp'd understands the diverse broadband wireless content that young people want and how to deliver it," said Greg Scholl, chief executive of The Orchard and managing director of Dimensional Associates, the company that owns The Orchard, eMusic and Dimensional Music Publishing. "We're excited to be the first independent distributor selected to partner with Amp'd."

About The Orchard

The Orchard is the leading distributor and marketer of independent music in the world, representing thousands of labels spanning 73 countries and every music genre. The Orchard supplies its catalogue of more than 800,000 tracks to all of the leading legal digital music retailers and mobile operators throughout the world. The company is headquartered in New York and London, with operations in Tokyo, Buenos Aires, Tel Aviv, Hong Kong, Vancouver, Kolkata, Johannesburg, Moscow and Melbourne, and local representatives in Paris, Milan, Berlin, Barcelona, Lausanne, Ramallah, Nairobi, and Sao Paulo.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com/.

Media Contacts:
For The Orchard: For Amp'd Mobile:
Andy Morris / Justin Kazmark Kristen Chin
The Morris + King Company BWR Public Relations
(212) 561-7465 / (212) 561-7466 (310) 248-6197
andy.morris@morris-king.comkchin@bwr-la.comjustin.kazmark@morris-king.com

All other Orchard inquiries: info@theorchard.com

Source: The Orchard

Contact: Andy Morris, +1-212-561-7465, or andy.morris@morris-king.com, or
Justin Kazmark, +1-212-561-7466, or justin.kazmark@morris-king.com, both of
The Morris + King Company for The Orchard; or Kristen Chin of BWR Public
Relations for Amp'd Mobile, +1-310-248-6197, or kchin@bwr-la.com

Web Site: http://www.ampd.com/

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