SBS Broadcasting Announces Two Senior Management Appointments

SBS Broadcasting Announces Two Senior Management Appointments

LUXEMBOURG, March 1/PRNewswire/ --

- Patrick Tillieux to Become Group Chief Operating Officer -

- Manfred Aronsson to Manage Nordic Pay TV and Swedish Free TV

SBS Broadcasting S.á r.l. (nasdaq: SBTV) announced two senior internal
management appointments today, with Patrick Tillieux named Chief Operating
Officer of the SBS Group and Manfred Aronsson named Chairman of the Board of
Directors of C More Group, the Company's Nordic pay television service.
Tillieux, 48, is currently responsible for SBS's operations in the
Netherlands and Belgium. Aronsson, 42, currently manages Kanal 5 Sweden,
SBS's Swedish television service, where he will continue as Managing
Director.

The announcement of the senior management appointments was made today by
Lord Clive Hollick, Chairman of the SBS Board of Directors.

In making the announcement, Lord Hollick said: "In view of SBS's varied
businesses and focus on further developing synergies and driving growth
across operating groups, SBS will clearly benefit from the promotion of
Patrick Tillieux and Manfred Aronsson to more senior management roles. Both
are seasoned managers, with proven leadership skills and extensive experience
in a wide range of broadcasting activities."

"Patrick has amply demonstrated his impressive operational capabilities
and has excellent relationships with advertisers, program suppliers and the
creative community across Europe. Patrick understands the intricacies of
managing media businesses in various markets, with diverse audiences and
competitive environments. Patrick is a strong addition to our management
team, led by CEO Markus Tellenbach and CFO Juergen von Schwerin. While Markus
is currently on medical leave recovering from a virus, Patrick will serve as
acting CEO in his absence. We wish Markus a speedy recovery."

Lord Hollick continued: "Manfred's appointment as Chairman of C More will
strengthen our Swedish television businesses by maximizing the potential
synergies between SBS's pay and free television operations. Manfred has led
Kanal 5 to become one of Sweden's most successful television stations so he
is the ideal person to take an active role in both companies to further our
efforts to develop complementary operations between C More, Kanal 5 and our
other stations in the Nordic region."

Commenting on the announcement, Markus Tellenbach said: "I have worked
with Patrick for many years and with Manfred since I joined SBS five years
ago. Patrick and Manfred are both high-caliber managers who have been major
factors in SBS's successful development across different European media
markets. In their new roles they will each make a great contribution to the
continued growth of SBS in the years ahead."

Patrick Tillieux commented, "SBS is one of Europe's most dynamic media
companies and has consistently been a leader in identifying and developing
complementary media businesses throughout Europe. I am excited to take
responsibility for SBS's operations on a Group-wide basis after over four
years of managing different SBS businesses. I appreciate SBS's
entrepreneurial culture and look forward to working closely with SBS's
management team and its shareholders to leverage its existing brands and
develop new revenue streams for the emerging digital media world."

Mr. Tillieux is currently the President and Chairman of the Management
Board of SBS Broadcasting BV in The Netherlands, which owns and operates
three Dutch commercial television stations SBS6, Net5 and Veronica, one
commercial radio station, Yorin FM, and publishes Veronica Magazine, the TV
listings magazine that is the largest weekly publication in The Netherlands.
Since 2001, Mr. Tillieux has served as Managing Director of SBS Belgium,
operator of Flemish television channels VT4 and VIJFtv. Mr. Tillieux will
continue his current Benelux responsibilities until a successor is appointed
and will continue to reside in the Netherlands.

From 1999 to 2001 he worked in various capacities for Canal+ in the
Benelux region, including Managing Director of Pay-TV operations,
Canal+Holland and Canal+Flanders, where he led the restructuring of the
Canal+ operations in the Benelux region. From 1995 through 1998, Mr. Tillieux
was Managing Director and Vice Chairman of the Board at Holland Media Group
(now RTL Netherlands). From 1988 through 1995, Mr. Tillieux worked for French
broadcaster TF1 as Director in Charge of Business Development, earning
industry recognition for the successful launch of the EUROSPORT channel in
1991.

Mr. Aronsson will continue as Managing Director of Kanal 5 Sweden, where
he has served since 1999, becoming a recognized leader in the Swedish
television industry. Under Mr. Aronsson's leadership Kanal 5 has become one
of the most successful television channels in Sweden, broadcasting popular
acquired programming and innovative locally produced programming to a focused
target audience. In 2004 and 2005, Kanal 5 was named as one of the 100 Best
Workplaces in Europe by the Great Place to Work Institute.

About SBS Broadcasting

SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe. Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland,
Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

Source: SBS Broadcasting

Contact: For further information visit www.sbsbroadcasting.com, or contact: Marylou Johnston, Priority Public Relations - Europe, p. +33-6-8777-4989, e. marylou@prioritypr.net. Kristien Brada Thompson, Priority Pulblic Relations - US, p. +1-(818)-338-3555, e. kristien@prioritypr.net

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