SBS Broadcasting Announces Two Senior Management Appointments

SBS Broadcasting Announces Two Senior Management Appointments

- Patrick Tillieux to become Group Chief Operating Officer -

- Manfred Aronsson to Manage Nordic Pay TV and Swedish Free TV -

LUXEMBOURG, March 1 /PRNewswire/ -- SBS Broadcasting S.a r.l. announced two senior internal management appointments today, with Patrick Tillieux named Chief Operating Officer of the SBS Group and Manfred Aronsson named Chairman of the Board of Directors of C More Group, the Company's Nordic pay television service. Tillieux, 48, is currently responsible for SBS's operations in the Netherlands and Belgium. Aronsson, 42, currently manages Kanal 5 Sweden, SBS's Swedish television service, where he will continue as Managing Director.

The announcement of the senior management appointments was made today by Lord Clive Hollick, Chairman of the SBS Board of Directors.

In making the announcement, Lord Hollick said: "In view of SBS's varied businesses and focus on further developing synergies and driving growth across operating groups, SBS will clearly benefit from the promotion of Patrick Tillieux and Manfred Aronsson to more senior management roles. Both are seasoned managers, with proven leadership skills and extensive experience in a wide range of broadcasting activities."

"Patrick has amply demonstrated his impressive operational capabilities and has excellent relationships with advertisers, program suppliers and the creative community across Europe. Patrick understands the intricacies of managing media businesses in various markets, with diverse audiences and competitive environments. Patrick is a strong addition to our management team, led by CEO Markus Tellenbach and CFO Juergen von Schwerin. While Markus is currently on medical leave recovering from a virus, Patrick will serve as acting CEO in his absence. We wish Markus a speedy recovery."

Lord Hollick continued: "Manfred's appointment as Chairman of C More will strengthen our Swedish television businesses by maximizing the potential synergies between SBS's pay and free television operations. Manfred has led Kanal 5 to become one of Sweden's most successful television stations so he is the ideal person to take an active role in both companies to further our efforts to develop complementary operations between C More, Kanal 5 and our other stations in the Nordic region."

Commenting on the announcement, Markus Tellenbach said: "I have worked with Patrick for many years and with Manfred since I joined SBS five years ago. Patrick and Manfred are both high-caliber managers who have been major factors in SBS's successful development across different European media markets. In their new roles they will each make a great contribution to the continued growth of SBS in the years ahead."

Patrick Tillieux commented, "SBS is one of Europe's most dynamic media companies and has consistently been a leader in identifying and developing complementary media businesses throughout Europe. I am excited to take responsibility for SBS's operations on a Group-wide basis after over four years of managing different SBS businesses. I appreciate SBS's entrepreneurial culture and look forward to working closely with SBS's management team and its shareholders to leverage its existing brands and develop new revenue streams for the emerging digital media world."

Mr. Tillieux is currently the President and Chairman of the Management Board of SBS Broadcasting BV in The Netherlands, which owns and operates three Dutch commercial television stations SBS6, Net5 and Veronica, one commercial radio station, Yorin FM, and publishes Veronica Magazine, the TV listings magazine that is the largest weekly publication in The Netherlands. Since 2001, Mr. Tillieux has served as Managing Director of SBS Belgium, operator of Flemish television channels VT4 and VIJFtv. Mr. Tillieux will continue his current Benelux responsibilities until a successor is appointed and will continue to reside in the Netherlands.

From 1999 to 2001 he worked in various capacities for Canal+ in the Benelux region, including Managing Director of Pay-TV operations, Canal+Holland and Canal+Flanders, where he led the restructuring of the Canal+ operations in the Benelux region. From 1995 through 1998, Mr. Tillieux was Managing Director and Vice Chairman of the Board at Holland Media Group (now RTL Netherlands). From 1988 through 1995, Mr. Tillieux worked for French broadcaster TF1 as Director in Charge of Business Development, earning industry recognition for the successful launch of the EUROSPORT channel in 1991.

Mr. Aronsson will continue as Managing Director of Kanal 5 Sweden, where he has served since 1999, becoming a recognized leader in the Swedish television industry. Under Mr. Aronsson's leadership Kanal 5 has become one of the most successful television channels in Sweden, broadcasting popular acquired programming and innovative locally produced programming to a focused target audience. In 2004 and 2005, Kanal 5 was named as one of the 100 Best Workplaces in Europe by the Great Place to Work Institute.

About SBS Broadcasting

SBS is a European commercial television and radio broadcasting company with operations in Western and Central Europe. Countries where SBS currently has broadcasting assets include: Belgium (Flanders), Denmark, Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

http://www.sbsbroadcasting.com/

Source: SBS Broadcasting

CONTACT: Marylou Johnston, Priority Public Relations -- Europe,
+00-33-6-8777-4989, marylou@prioritypr.net; or Kristien Brada Thompson,
Priority Pulblic Relations -- US, +1-818-338-3555, kristien@prioritypr.net,
both for SBS Broadcasting

Web site: http://www.sbsbroadcasting.com/

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