Nick Jr. Commences Production On Season Two of LazyTown, The Hit Preschool Series That Gets Kids Up and Moving

Nick Jr. Commences Production On Season Two of LazyTown, The Hit Preschool Series That Gets Kids Up and Moving

Nick Jr. Orders 18 New Episodes of the Icelandic Series Slated to Rollout in May 2006

*(Tapes and Color Art Available Upon Request)

NEW YORK, March 6 /PRNewswire/ -- Nick Jr. has commenced production in Iceland on the second season of its hit series LazyTown and announced that the network has ordered 18 new episodes of the CGI-animated preschool series. Season two of LazyTown is slated to kick off in May 2006.

In its inaugural season on Nick Jr., the groundbreaking comic-action series ranked among the top 5 preschool shows on all of commercial TV. LazyTown airs regularly weekdays on Nick Jr. at 12:00 p.m. (ET/PT) and weekends on CBS (check local listings).

"Preschoolers really love LazyTown's high-energy adventures, infectious music and captivating animation," said Brown Johnson, Executive Creative Director, Nickelodeon Preschool Television. "We are thrilled to be working with Magnus Scheving and the Icelandic crew on another successful season of the show."

LazyTown was created in Iceland by professional athlete and aerobic champion Magnus Scheving and is set in a strange and wonderful village where eight-year-old Stephanie (Julianna Rose Mauriello) and her friends are caught between a charismatic, health-conscious superhero named Sportacus (played by Scheving) and lazy bad guy Robbie Rotten (Stefan Karl), who spends his time lounging around and eating junk food. A mix of live-action, puppets and CGI animation, LazyTown is dedicated to making physical activity and healthy lifestyles for kids entertaining.

Two-time European Champion and silver medalist in the World Championship of Aerobics, LazyTown creator and star Magnus Scheving is a world class athlete, entertainer and writer in his native Iceland. During his travels around the world lecturing on health and fitness, parents always asked Scheving about exercise and nutrition for children. As a response, he created LazyTown in 1991 with the book "Go, Go Lazy Town!" and the property was built into a household name in Iceland with businesses including publishing, live theatrical performances and a radio station. LazyTown made its debut as a television show on Nick Jr. in August 2004.

LazyTown is shot in Iceland with an international cast and crew, using one of the most technologically advanced HDTV video and film facilities in the world. LazyTown production has implemented an extremely advanced HDTV 24P digital cinematography environment which immediately produces finished movie quality results in real-time, while the action is happening.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. - 2 p.m. (ET/PT) and weekends on CBS (check local listings). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: Nick Jr.

CONTACT: Jodi Davis, +1-212-846-5981, Jodi.davis@noggin.com, or Sharyn
Traub, +1-212-846-6381, Sharyn.traub@noggin.com

Web site: http://www.nick.com/

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