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Wednesday, March 01, 2006

Los Angeles Confidential Magazine's 4th Annual Academy Awards Party in Association With Hendrix Electric Vodka and Morgans Hotel Group

Los Angeles Confidential Magazine's 4th Annual Academy Awards Party in Association With Hendrix Electric Vodka and Morgans Hotel Group

LOS ANGELES, March 1 /PRNewswire/ -- Los Angeles Confidential Magazine will host their 4th Annual Academy Awards Party on Thursday, March 2nd at the world famous SKYBAR at the Mondrian Hotel. Sponsored by The Morgans Hotel Group and Hendrix Electric Vodka, the star-studded event should be one of the best parties of the 2006 awards season.

Los Angeles Confidential Magazine celebrates its Oscar cover of Oscar Nominee Philip Seymour Hoffman this Thursday. The celebration will be attended by a host of A-List personalities from film, television, and music including "Crash" star and fellow Oscar Nominee Matt Dillon, Babyface, Jamie-Lynn Sigler, Naomi Campbell, Ludacris, Dennis Hopper, Paris Hilton, Larry and Shawn King, Famke Janssen, Helena Christensen, John Salley, Darren Starr, Natalie Cole, Finola Hughes, Daisy Fuentes, Bai Ling, Byron Allen, and more.

"We are about making products that embody the art and love of Jimi himself, while giving back to his family and the community," states Electric Hendrix LLC CEO Craig Dieffenbach. "Everything we produce has the stamp of approval from Jimi's closest blood relatives, band mates, friends, and people who mattered most in his life."

"Morgans Hotel Group is proud to be a sponsor for LA Confidential's party honoring the best in Hollywood," commented Ed Scheetz, CEO of Morgans Hotel Group.

The cocktail reception starts at 6:30 p.m. where guests will enjoy the hospitality of the Morgans Hotel Group as well as cocktails sponsored by Hendrix Electric while being entertained by world renowned DJ Johnny Knight and his special blend of hip hop, top 40, rap, and rock beats.

About Niche Media LLC

Niche Media is the country's preeminent luxury-lifestyle controlled publishing company, catering to the most affluent consumers in six of the nation's most coveted markets with city-specific content that never duplicates: ASPEN PEAK (Aspen), BOSTON COMMON (Boston), CAPITOL FILE (Washington, DC), GOTHAM (New York City), HAMPTONS (Long Island, NY), and LOS ANGELES CONFIDENTIAL (Los Angeles). The company's ABC-audited magazines feature the world's most desirable products and services in an editorial environment that offers the best in art, beauty, business, culture, dining, entertainment, fashion, interior design, jewelry and watches, nightlife, philanthropy, politics, real estate, sports, and travel by continuing to set the tone and pace in these top-tier markets. With a roster of over 250 noteworthy contributors and the most sought-after publishing executives, Niche Media has become a dominant force in the publishing arena, reaching the movers and shakers in America's most influential tastemaker communities like no other national, regional, or general-interest magazine.

About Hendrix Electric Vodka

Inspired by the innovative spirit of legendary musician Jimi Hendrix, Hendrix Electric Vodka is a super-premium spirit, hand crafted by Master Distiller Bill Scott of Idaho's Distilled Resources, Inc. The 100% grain vodka marries the finest selection of corn and rye from Idaho and Utah, with natural Rocky Mountain spring water. Distilled through four pristine stainless steel columns, Hendrix Electric Vodka is filtered through carbon and crystal, resulting in true vodka of unparalleled flavor and purity. Available May 2006 in 750 ML/375 ML/50 ML. Coming Fall 2006: Hendrix Electric Vodka Pomegranate and Hendrix Electric Vodka Habanero.

www.HouseofHendrix.com

About Morgans Hotel Group

Morgans Hotel Group Co. (NASDAQ:MHGC) owns and operates Hudson, Morgans and Royalton in New York, Delano in Miami, Mondrian in Los Angeles, Clift in San Francisco, and Sanderson and St Martins Lane in London, as well as operating The Shore Club in Miami. MHG has other property transactions in various stages of completion including projects in Miami Beach, Florida, Scottsdale, Arizona and Las Vegas, Nevada, and continues to vigorously pursue its strategy of developing unique properties at various price points in international gateway cities in the United States, Europe, South America, Asia and around the world.

Source: Los Angeles Confidential Magazine

CONTACT: Leslie Galerne of Rogers & Cowan, +1-310-854-8198,
lgalerne@rogersandcowan.com, for Los Angeles Confidential Magazine

Web site: http://www.houseofhendrix.com/

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