PixelPlay Creates Winter Olympics Interactive TV Application for DISH Network

PixelPlay Creates Winter Olympics Interactive TV Application for DISH Network

NEW YORK, February 16/PRNewswire/ -- PixelPlay Inc. working with EchoStar Communications
Corporation (NASDAQ: DISH) through its DISH Network(TM) satellite TV service,
has developed and integrated a ground-breaking interactive TV application for
coverage of the 2006 Winter Olympics.

This user friendly and state-of-the-art iTV application
developed by PixelPlay will provide DISH Network viewers with information
about the NBC Olympic coverage such as up to the minute medal counts, NBC
Olympic TV listings, athlete biographies and a Team USA report.

"We are very excited about the Enhanced TV application that
PixelPlay has created in conjunction with DISH Network as part of this year's
Olympic showcase," said Steve Smith, VP of Marketing for DISH Network. "Our
viewers can now enjoy this outstanding interactive television application
where they can view valuable up to the minute information that will enrich
their overall viewing experience of the 2006 Winter Olympics on NBC.
PixelPlay has proven once again to be a tremendous and innovative resource in
creating interactive television applications."

"PixelPlay is honored to have been selected once again to work
on DISH Network's robust interactive television platform and with the
must-see television event of the winter, NBC's 2006 Winter Olympic Games from
Torino," said Ron Chaimowitz CEO of PixelPlay. "PixelPlay's industry leading
expertise in cross-platform application development and services makes for a
natural fit for this historic interactive television experience."

For additional information and screenshots of the NBC Olympics
Showcase please refer to http://www.pixelplay.com/linked/winoly.pdf

About PixelPlay

PixelPlay is the leading provider of services and
state-of-the-art technology for ITV, IPTV, Broadband and Mobile devices
worldwide. The Company creates and distributes games featuring top brands
including Centipede, Missile Command, Asteroids(TM), Monopoly(R),
Scrabble(R), Boggle, Yahtzee, and popular children's brands such as Little
Bear and Reader Rabbit(R); Combined with PixelPlay's cross-platform,
multiplayer, patented JIVE(TM) Technology, the company provides highly
profitable entertainment services to MSOs and wireless carriers. In 2004 and
2005 PixelPlay was named "EchoStar Game Developer of the Year".
http://www.pixelplay.com

Contact: PixelPlay, +1-212-989-3040, nyoffice@pixelplay.com

About EchoStar

EchoStar Communications Corporation (NASDAQ: DISH) serves more
than 12 million satellite TV customers through its DISH Network(TM), the
fastest growing U.S. provider of advanced digital television services in the
last five years. DISH Network offers hundreds of video and audio channels,
Interactive TV, HDTV, sports and international programming, together with
professional installation and 24-hour customer service.
http://www.dishnetwork.com

Contact: Heather Black, +1-720-514-5351, heather.black@echostar.com

Source: PixelPlay Inc.

Contact: PixelPlay, +1-212-989-3040, nyoffice@pixelplay.com, Contact: Heather Black, +1-720-514-5351, heather.black@echostar.com

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