Secrets From America's Housewives* Exposed

Secrets From America's Housewives* Exposed

Playtex Secrets(R) and 'Desperate Housewives' Star Share the Secrets of American Housewives; Survey findings reveal that nearly three out of four married women have a deep secret

BEVERLY HILLS, Calif., Feb. 16 /PRNewswire/ -- Star of television's "Desperate Housewives," Alfre Woodard, has teamed up with Playtex Secrets(R) to share a few secrets -- no, not from Wisteria Lane, rather from America's desperate -- and not so desperate -- housewives. Playtex Secrets, a beautiful and elegant intimate apparel line for full-sized women, commissioned Harris Interactive(R) to conduct a national survey of more than 1,300 married U.S. women regarding their deepest secrets to coincide with the introduction of its new Legacy Lace(TM) bra collection.

"The Playtex Secrets survey truly uncovered some thought-provoking and provocative secrets of real American housewives," said Woodard, an Emmy Award winning actress and cast member of the hit television series, 'Desperate Housewives.' "In fact, many of the findings would make great fodder for a storyline on the show!"

The Playtex Secrets Survey Found That ...

To Tell or Not to Tell

The secret is out, nearly three of four (72 percent) married women say they have a deep secret. Apparently, many of these women don't want to air their dirty laundry, as more than one out of three (35 percent) have not divulged their secret to anyone.

Between the Sheets

Women disclosed a bit more about their activities between the sheets than the old cliche 'what happens in the bedroom stays in the bedroom' might suggest. When asked to describe the romantic connection with their husbands, about one in five married women (21 percent) said that sex with their husbands is rare. On the other hand, approximately three in 10 married women (29 percent) said they and their husband could use a second honeymoon. Only 15 percent of married women described the romantic connection with their husbands as "always hot and heavy."

It's Just a Little Crush

Nearly half of married women (44 percent) say they have ever had a secret crush. Surprisingly, nearly half of those women (48 percent) are secretly crushing on someone they work with -- a co-worker, colleague or even their boss. Perhaps even more revealing, about one in five (21 percent) admit to having secretly admired their husbands' friend(s).

Monster In-Law?

Among married women who know or have known their mother-in-law, about three in 10 (29 percent) describe their relationship as one of toleration. Shockingly, as many as one in five (20 percent) say they'd love for their mother-in-law to move in with them.

Chatty Katty

About three in five married women (61 percent) say they gossip. Among those who gossip, 31 percent say they gossip about their boss, co-worker or colleague, while three in 10 (30 percent) dish about their neighbor(s). More than one in four (28 percent) gossip about their in-laws, and about one in five (22 percent) talk about their husbands.

So now that the secrets of American housewives are out, Playtex Secrets has one they want everyone to know about -- Legacy Lace. Playtex Secrets embodies effortless beauty and understands that even though women's lives are very full, they still want to feel beautiful. Playtex Secrets, a sub brand of the legendary Playtex brand, is a line of full-support bras designed to provide women with elegant and stylish intimate apparel. With features such as gel comfort straps, seamless cups and breathable Airform(TM) fabric, Playtex Secrets bras keep women comfortable with innovative technology.

Styles include the Seamless Shaping Underwire, Cottony Gel Comfort Strap(R), Legacy Lace, Slimming Underwire and Signature Florals(R) Underwire. Equally important are the personal details on each Playtex Secrets bra, for example lace, scalloped edging and jacquard patterned fabric -- features that make women feel confident and beautiful. Sizes range from 36-44 C, D, DD with a price range of $24.00 - $29.00.

Playtex Secrets bras are available at department stores nationwide. For more information visit http://www.playtexnet.com/.

About Playtex

Playtex is a leading intimate apparel brand with a broad portfolio of bras, panties and shapewear, including Secrets, the legendary 18 Hour(R) and Thank Goodness It Fits(R) lines. Playtex is part of Sara Lee Branded Apparel, a company of Sara Lee Corporation. Sara Lee Branded Apparel is headquartered in Winston-Salem, N.C.

*The term 'housewives' used throughout the release refers to the married women surveyed.

About the Survey: Harris Interactive(R) fielded the online survey on behalf of Playtex between January 3-5 and 10-12, 2006 among a total nationwide sample of 1,348 married U.S. women 18 years of age or older. The data were weighted to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity and propensity to be online. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results for the overall sample of married women have a sampling error of plus or minus 4 percentage points. Sampling error for the sub-samples of married women who say they have a deep, dark secret (973), who say they have had a secret crush (565), who know or have known their mother-in-law (911) and who gossip (784) is higher and varies. This online sample is not a probability sample.

Contacts:
Cary B. Neer Terri Barnes
Weber Shandwick Sara Lee Branded Apparel
212-445-8029 336-519-6764
cneer@webershandwick.comterri.barnes@saralee.com

Source: Playtex Secrets

CONTACT: Cary B. Neer of Weber Shandwick, +1-212-445-8029,
cneer@webershandwick.com; or Terri Barnes of Sara Lee Branded Apparel,
+1-336-519-6764, terri.barnes@saralee.com

Web site: http://www.playtexnet.com/

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