JAKKS Pacific(R) Brings Messages of Caring and Sharing With New TeleStory(TM) Interactive Books Based on Care Bears(R)

JAKKS Pacific(R) Brings Messages of Caring and Sharing With New TeleStory(TM) Interactive Books Based on Care Bears(R)

MALIBU, Calif., Feb. 13 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. (NASDAQ:JAKK) announced today that it has signed a licensing agreement with American Greetings(R) to offer its TeleStory(TM) products with content based on the lovable Care Bears(R) characters, created and owned by American Greetings. The TeleStory(TM) interactive books connect directly into a standard TV using JAKKS'(TM) Plug & Read(TM) technology and serve as a fun, introductory reading guide for preschool-aged children. The agreement was brokered by The Joester Loria Group, the exclusive worldwide licensing agency for Care Bears.

"JAKKS(TM) has had tremendous success working with American Greetings and the Care Bears property during the last 5 years," said Jennifer Richmond, senior vice-president of licensing and media, JAKKS Pacific, Inc., referring to the popularity of JAKKS' line of Care Bears art activities, Plug It In & Play TV Games(TM) toys, and interactive plush toys from the company's Play Along(R) division. "We look forward to expanding the relationship with this latest agreement. The Care Bears brand is exceptional, and we expect the license to significantly strengthen JAKKS' new TeleStory product and position it as a top-seller in its category."

The TeleStory(TM) product creates an engaging, interactive reading experience aimed at showing kids how much fun reading can be. TeleStory interactive books take what children love -- the TV -- and use it to introduce them to the world of reading. The TeleStory system is book-shaped and plugs directly into the A/V jacks of any standard TV. No DVD player is needed.

Individual "mini-book" cartridges based on popular children's books are inserted into the TeleStory system, so that children can build their TeleStory libraries and collect their favorite books as they grow and master reading. By pressing the large, colored buttons on each TeleStory unit, kids can interact with the story and make the characters come alive on their TV screen, while also giving them the option to read at their own pace, both with or without assistance.

JAKKS plans to launch the Care Bears TeleStory titles for 2007 at mass and specialty retailers nationwide. The suggested retail price for the TeleStory products will be under $30, with each 2-pack of 'mini-book' cartridges retailing for under $15.

About American Greetings Corporation

American Greetings Corporation (NYSE:AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and Care Bears. For more information, visit http://corporate.americangreetings.com/.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre- School, Plush, Construction Toys, Electronics, Dolls and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakkspacific.com.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

CONTACT:

Genna Rosenberg
JAKKS Pacific, Inc.
(310) 455-6235

John Mills
Integrated Corporate Relations
(310) 395-2215

Source: JAKKS Pacific, Inc.

CONTACT: Genna Rosenberg of JAKKS Pacific, Inc., +1-310-455-6235; or
John Mills of Integrated Corporate Relations, +1-310-395-2215

Web site: http://www.jakkspacific.com/
http://corporate.americangreetings.com/

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