Pelephone Selects Pontis' Integrated Marketing System to Design and Implement Highly Targeted Content and VAS Offerings

Pelephone Selects Pontis' Integrated Marketing System to Design and Implement Highly Targeted Content and VAS Offerings

3GSM WORLD CONGRESS 2006, BARCELONA, Spain, February 13/PRNewswire/ -- Pontis Ltd. today announced that it has been awarded a contract for its
integrated marketing system by Pelephone, Israel's first Wireless Operator,
with over 2 Million subscribers.

The Integrated Marketing System by Pontis will enable Pelephone's
marketing team to design, implement and manage a portfolio of targeted
content and service offers. With Pontis, offers can be based on real-time
customer behaviour and tailored to optimize the subscriber's individual
purchasing experience.The system will provide marketers with highly flexible
capabilities to set all the variables that affect the offering, such as
eligibility criteria, in-session messages, benefits and more; hence,
improving content and VAS revenues and customer satisfaction.

"We believe that content such as cellular TV, which is much more diverse
and lifestyle-related than traditional access services, should be marketed
and promoted differently," stated Eilon Agam, Vice President of content and
products for Pelephone. "Pontis' comprehensive marketing system will enable
us to better meet our customers needs ,enhance the penetration of 3G
services, and increase substantially the Data ARPU."

"This contract indicates the growing need for a marketing system that
allows rapid design and deployment of targeted promotions, packages and
bundles," said Michael Kerbis, CEO of Pontis. "Using the Pontis solution,
Pelephone can now easily implement proven retail marketing techniques, and
expedite targeted and contextual offerings in a matter of hours."

Pontis is presenting the latest version of its innovative Integrated
Marketing System in the 3GSM show in Barcelona, Hall 2, Booth E67.

About Pelephone

Pelephone Communications Ltd. is a leading cellular communications
provider in Israel. As the nation's first operator, Pelephone pioneered
Israel's cellular communications revolution, resulting in one of the world's
highest market penetrations of mobile phones. Pelephone is owned 100% by
Bezeq - the Israel Telecommunication Corporation Ltd, and has over 2.3
million subscribers.

About Pontis

Pontis is a leading provider of software marketing systems for
Communication Service Providers worldwide. The company's mission is to
empower Communication Service Providers marketers to provide customers with
the optimal product offering and purchasing experience. For more information
about Pontis, please visit us at www.pontis.com.

Forward looking statements in this release involve a number of risks and
uncertainties including, but not limited to, product demand, pricing, market
acceptance, changing economic conditions, risks in product and technology
development, the effect of the Company's accounting policies as well as
certain other risk factors.

Corporate Contact: Avichai Levy, Investor Relations Officer, Pontis Ltd.,
T: +972-54-4666785, F: +972-9-928-3423, avichai@pontis.com

Source: Pontis Ltd.

Corporate Contact: Avichai Levy, Investor Relations Officer, Pontis Ltd. T: +972-54-4666785, F: +972-9-928-3423, avichai@pontis.com

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