Destiny Media Announces Deal with Integrity Label Group

Destiny Media Announces Deal with Integrity Label Group

Third Major Christian Label to Sign

VANCOUVER, British Columbia, Feb. 13 /PRNewswire-FirstCall/ -- Destiny Media Technologies, Inc. (BULLETIN BOARD: DSNY) today announced a deal with major Christian label, Integrity Label Group. The deal swiftly follows a contract announcement with INO, and further reinforces Promo Only MPE's dominance in the digital delivery of Christian Music.

Integrity Label Group will use the Promo Only MPE System to distribute new singles to radio. Integrity will also use the Promo Only MPE System to deliver new albums and singles to their offices located outside the US. In addition Integrity plans to implement the Promo Only MPE System to distribute music internally and to their international sales teams.

"We want to make it easier for radio stations to play our music," said Mark Campbell, senior director of marketing at Integrity Label Group. "Promo Only MPE gives us the chance to let stations access our music immediately upon release. Internally the Promo Only MPE System allows us to get music to our locations throughout the US and globally in a timely manner. It is a real advantage to be able to service our sales teams while they are on the road."

"We are delighted to be working with Integrity Label Group," said Dean Ernst, director of Promo Only MPE. "It is exciting to see the new ways in which the Promo Only MPE System is being used. To have signed another major Christian label so quickly is testament to the work we are doing and the product we offer."

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date, the system has over 5,700 individual registered users. In excess of 8000 tracks have been distributed through the Promo Only MPE System for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States. In 2006, Radio and Records announced that they will combine with Promo Only as the exclusive sales representative for the Promo Only MPE System.

Promo Only MPE is used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only (www.promoonly.com) is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Peter Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. (www.dsny.com) is a leader in developing easy-to-use tools for distributing digital media through the internet. The company's suite of streaming and downloadable products includes: Clipstream(TM), Destiny Media Player (TM), Radio Destiny (TM) and MPE (TM). Established in 1991, the company is headquartered in Vancouver, Canada.

About Integrity Label Group

Integrity Label Group is an operating division of Integrity Music, a wholly owned subsidiary of media/communications company Integrity Media, Inc. Integrity Label Group represents a variety of music styles and artists including NewSong, Israel and New Breed, Paul Baloche, Twila Paris, Mary Mary, Lincoln Brewster, Don Moen and Martha Munizzi among others.

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission.

Alastair Duncan
LCO -- Levine Communications Office Inc.
1180 S. Beverly Drive Third Floor
Los Angeles, CA 90035
E. aduncan@LCOonline.com
T. 310-300-0950 x234
F. 310.300.0951

www.LCOonline.com

Source: Destiny Media Technologies

CONTACT: Alastair Duncan of Levine Communications Office Inc.,
+1-310-300-0950, ext. 234, or fax, +1-310-300-0951, or aduncan@LCOonline.com

Web site: http://www.promoonly.com/
http://www.dsny.com/

-------
Profile: intent