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Monday, February 20, 2006

Fiskars Is the Official Craft Partner of 33rd Annual Daytime Emmy Awards

Fiskars Is the Official Craft Partner of 33rd Annual Daytime Emmy Awards

Daytime Emmy Awards To Be Telecast April 28 on ABC at 8:00 p.m. (ET) Live from Hollywood's Kodak Theatre

FiskarsTV Host Suzanne Walker to be a Presenter at the Creative Arts Awards in New York City on April 22

MADISON, Wis., Feb. 20 /PRNewswire/ -- Fiskars announces that they will be the official craft partner of the 33rd Annual Daytime Emmy(R) Awards. In addition, FiskarsTV host, Suzanne Walker, will be a presenter at the Creative Arts Awards in New York. On April 22, 2006, you can watch the New York event live on the Fiskars website ( http://www.fiskars.com/ ) for a glimpse into the life of set designers, costume designers, and hair stylists to your favorite daytime stars.

You can watch FiskarsTV 24 hours a day on the website for a bi-weekly web crafting show, how to videos, and chances to win free crafting tools. There is also a FiskarsTV link from the official website for the Daytime Emmys at http://www.emmyonline.org/emmy/daytime.html .

The Daytime Emmy Awards recognize outstanding achievement in all fields of daytime television production and are presented to individuals and programs broadcast from 2:00 a.m.-6:00 p.m. during the 2005 calendar year. As previously announced, this year's Lifetime Achievement Award will be presented to Caroll Spinney, the puppeteer who plays the roles of Big Bird and Oscar the Grouch on Sesame Street. Spinney was chosen for his work entertaining and educating children for nearly four decades, since the series debut in 1969. His characters have been seen on more than 4,000 episodes, as well as Sesame Street television specials that have taken Spinney to China, Japan, Australia, France, Germany, Canada, and the United Kingdom. Spinney starred in the feature film Follow That Bird and has performed on a number of other shows, including The West Wing and Hollywood Squares. His work has garnered him four Emmy Awards.

This year's ceremony will be broadcast live on ABC on Friday, April 28, from Hollywood's famed Kodak Theatre (8:00 - 11:00 p.m. ET). This will mark the first time the Daytime Emmy Awards will be broadcast from Hollywood in the 33-year history of the Awards ceremonies. The program will be produced by White Cherry Entertainment.

The Creative Arts Daytime Emmy Awards will be presented at two black tie ceremonies on Saturday, April 22, in New York at the Marriott Marquis Hotel and in Hollywood at the Grand Ballroom at Hollywood and Highland.

A complete list of nominees in all categories and a list of programs with multiple nominations, compiled by the independent accounting firm Deloitte & Touche LLP, is available on the National Television Academy web site at http://www.emmyonline.tv/ .

The 33rd Annual Daytime Emmy Awards is a presentation of the National Television Academy in cooperation with the Academy of Television Arts & Sciences.

The National Television Academy is a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy Award for News & Documentary, Sports, Daytime, Creative Arts, Public & Community Service, Technology & Engineering/Advanced Media and Business & Financial Reporting. Excellence in Primetime programming and international programming is recognized by its affiliate, the Academy of Television Arts & Sciences. Regional Emmys are given in 19 regions across the United States. Beyond awards, the National Academy has extensive educational programs including National Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at http://www.emmyonline.tv/ .

Fiskars, founded in 1649, is one of the oldest companies in the world and is the largest manufacturer of lightweight stainless steel scissors in the US. The parent company, now located in Helsinki, Finland, started on the banks of the Fiskars River in Fiskars, Finland. Internationally, Fiskars has manufacturing plants and/or sales offices in 20 countries.

The original orange-handled scissors design is in the permanent design collection of the Museum of Modern Art in New York, as well as in the Philadelphia Museum of Art.

Fiskars School, Office & Craft Division has expanded far beyond the original scissors and now makes an extensive line of ergonomically-designed specialty scissors, scrap booking supplies, embossing tools, paper trimmers, punches, stencils, protractors, compasses, and several more high-quality products.

Fiskars School, Office & Craft is a division of Fiskars Brands, Inc., a leading global manufacturer and marketer of branded consumer and industrial products. Fiskars Brands, Inc. is a wholly owned subsidiary of Fiskars Corporation, a Finnish corporation traded on the Helsinki Stock Exchange . Fiskars is the world's leading manufacturer of scissors, gardening tools and cutlery, as well as other consumer products sold under the brand names including FISKARS(R), Gerber Legendary Blades(R), Royal(R) Floor Mats, Home Leisure, Plantera(R), Power Sentry(R), Newpoint(R), Montana(R), Raadvad, Sankey and Ebert.

To view Fiskars items, visit http://www.fiskars.com/ . If you have further questions about Heidi Grace Designs, please visit http://www.heidigrace.com/ , and for more information on Cloud 9 Design, visit their website at http://www.cloud9design.biz/ .

Source: Fiskars

CONTACT: Suzanne Fanning of Fiskars Brands, +1-608-294-4509,
sfanning@fiskars.com

Web site: http://www.emmyonline.tv/
http://www.fiskars.com/

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