MetroSceneTV Engages Intra-Focus to Launch Website and Integrated Marketing Solutions for Hip New Real Estate Show

MetroSceneTV Engages Intra-Focus to Launch Website and Integrated Marketing Solutions for Hip New Real Estate Show

GEORGETOWN, Texas, Feb. 20 /PRNewswire/ -- Intra-Focus, a marketing solutions company, today announces that MetroSceneTV, a television series featuring luxury condos in the Chicago urban market, produced by Broadcast News Corp., enlisted it to launch MetroSceneTV.com and deliver integrated marketing solutions that drive quantifiable results for the property developers and show advertisers.

To optimize the launch of the new real estate television show, Broadcast News Corp. and MetroSceneTV, turned to the experts at Intra-Focus to develop, launch, and drive the show's viewers to MetroSceneTV.com, an information hub for condo seekers in the Chicago area with exclusive offers and pre- development pricing. The site is a destination website for real estate and luxury lifestyle information, including everything from detailed property features, floor plans and photo galleries to high-end shopping and new restaurants with Chicago's best chefs. The site features streaming content from the television show, including extended segments on entertainment venues, restaurants, bars, retail locations, and art galleries as well as developer incentives for featured properties.

Intra-Focus also provides MetroSceneTV with powerful integrated marketing services, which include search engine optimization, email marketing campaigns, email auto replies, ongoing website management, and Intra-Site, its customer relationship management (CRM) tool for lead distribution.

"MetroSceneTV is a cutting edge real estate television program and we need a solid Web presence and integrated marketing capabilities in order to maximize investment in the program," said Alan Daniel, executive producer and CEO of Broadcast News Corp. "Intra-Focus' proven ability to integrate the creative with its' powerful CRM tool, Intra-Site, was exactly what we were looking for to launch MetroSceneTV.com. Since the unveiling of our website just two weeks ago, we've already seen the impact a solid integrated marketing approach delivers."

"Intra-Focus is committed to providing innovative solutions that blend the art of marketing with the power of Internet technology," said Robert Cowes, vice president of products and services for Intra-Focus. "We are excited to partner with Broadcast News Corp. and MetroSceneTV to help them build successful marketing solutions that deliver a true return on investment for the television program and the property developers."

MetroSceneTV debuted on FOX Chicago, on February 12.

About MetroSceneTV

The 13 week series profiles builders and their hottest properties, latest trends and luxury lifestyles unique to the Chicago urban market. Every broadcast episode of MetroSceneTV will be available to view on MetroSceneTV.com. For more information, please visit http://www.metroscenetv.com/ .

About Broadcast News Corp.

Broadcast News Corp. is a media corporation specializing in entertaining and informative sponsor-supported national programs including Pick of the Week, hosted by Terry Bradshaw, on Terry Bradshaw's Winner's Circle, and Inside Health, hosted by Peggy Fleming. With over 600 clients, and an award winning creative Staff (6 Emmys, 9 Aegis Awards and 20 Tellys), BNC has recognized national acclaim and crafted unique branding and marketing campaigns that utilize celebrity association, national and local media outlets, broadcast quality production, and innovative technology to drive awareness and develop qualified leads. For more information, please visit http://www.broadcastnewscorp.com/ .

About Intra-Focus

Intra-Focus is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative as well as traditional marketing solutions to businesses ranging in size from start-up to Fortune 500. For more information, please visit http://www.intra-focus.com/ .

Source: Intra-Focus

CONTACT: Robert Cowes, Vice President of Products and Services of Intra-
Focus, +1-512-930-5558, or rcowes@intra-focus.com

Web site: http://www.intra-focus.com/
http://www.metroscenetv.com/
http://www.broadcastnewscorp.com/

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