Celebrities Find Nasal Comfort in the 48th Annual GRAMMY(R) Awards Gift Basket for Presenters and Performers

Celebrities Find Nasal Comfort in the 48th Annual GRAMMY(R) Awards Gift Basket for Presenters and Performers

Regular Nasal Irrigation With a Hypertonic Saline Spray for Vocalists - and Other Voice-dependent Professionals - Helps Maintain Proper Nasal Health

PHOENIX, Feb. 8 /PRNewswire-FirstCall/ -- Matrixx Initiatives, today announced that its Nasal Comfort(R) Moisture Therapy, 100 percent pure, sterile and preservative-free hypertonic mist, will be part of the 48th Annual GRAMMY Awards gift basket that will be distributed to the show's presenters and performers. Many doctors recommend nasal irrigation with a hypertonic saline mist as a way to relieve congestion, make breathing easier and promote proper nasal health for vocalists and other professionals who depend on their voice for their livelihood. The ceremony will be held on February 8, 2006 and broadcast domestically by the CBS Television Network (8 p.m. ET/PT).

Nasal irrigation is an important health issue for everyone. Americans neglect their nasal hygiene -- despite the fact that proper nasal health is as important to respiratory health as tooth brushing is to oral health -- leaving their respiratory systems more vulnerable to the millions of potentially harmful contaminants that are an increasing problem in modern society, according to the recent Nasal Comfort survey of consumers nationwide.

Physicians often recommend nasal cleansing as a means of maintaining good nasal health and hygiene. Research published in medical journals including "Otolaryngology-Head and Neck Surgery, Journal of Family Practice, The Laryngoscope, and American Family Physician" indicates that cleansing the nose by using a hypertonic saline nasal spray can help reduce both the amount and contact time with harmful agents. Nasal cleansing is an age-old practice that, in many parts of the world, is as commonplace as the Western practice of brushing one's teeth.

"We live in a world full of ever increasing environmental contaminants and other natural irritants that cause a variety of respiratory diseases such as chronic sinusitis, allergic rhinitis, and asthma. As the guardian of the respiratory tract the nose cleans and moistens the air passages," said Daniel B. Kuriloff, M.D., FACS, Associate Clinical Professor of Otolaryngology-Head & Neck Surgery at Columbia University College of Physicians & Surgeons. "As an ear, nose and throat doctor, I treat many different types of patients who would benefit from using nasal sprays on a daily basis. Clinical evidence suggests that hypertonic nasal sprays such as Nasal Comfort offer additional benefits, and I would recommend this formulation to all of my patients."

The Daily N.O.S.E. Regimen

To address this health issue, Dr. Kuriloff developed an exclusive daily nasal health regimen to educate consumers and promote proper nasal health.

* Nose Breathing is Best: Breathing through the nose is nature's way of
filtering and warming the air you breathe before it reaches the lungs.
Mouth breathing allows impurities and contaminants to enter the
respiratory system and leaves you vulnerable to their adverse effects.

* Open Your Airway: Keep your nasal passages open with a quick steam
clean or when very congested, use a topical nasal decongestant spray.
Moist heat helps drain mucus from the sinuses to clear the nose. Take a
long, hot shower or apply a warm washcloth to your face. Also,
according to scientists at Sweden's Karolinska Institute, humming --
producing a tune without opening the lips -- is an effective way to
increase ventilation in the sinuses and reduce blockage. So, try
humming a happy tune for nasal health.

* Spray Every Day: Clinical studies show that nasal cleansing with a
nasal hypertonic saline solution effectively promotes proper nasal
health by cleansing, clearing, moisturizing and, overall, making
breathing easier.

* Evaluate Your Nose: Do a "breathing test" for nasal health. Inhale
deeply through the nose and feel the difference proper nasal health can
make to your overall health and well-being.

About Nasal Comfort Moisture Therapy

Nasal Comfort contains all of the elements that healthcare professionals recommend most from a nasal solution. Nasal Comfort is hypertonic, containing 2.5% sodium chloride, greater than that of the nasal tissue, which draws excess fluid from the nasal tissues. Its unique formulation and patented Micro-filtration Sprayer ensure the product remains sterile and because it's preservative-free and drug-free it's non-habit forming, safe to use with all medications and can be used as often as needed.

Designed to increase consumer compliance, Nasal Comfort offers an effective and convenient alternative to traditional nasal cleansing methods such as nasal washing. Nasal washing involves pouring solution directly into the nose and the solution flows out the other nostril. This is a process that many people consider awkward and messy.

Nasal Comfort is available at fine stores nationwide at a suggested retail price of $15.99.

About Matrixx Initiatives

Matrixx Initiatives, Inc. is engaged in the development, manufacture and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam, LLC, its wholly-owned subsidiary, produces, markets and sells Zicam(R) products in the cough and cold category; and recently launched a new brand, Nasal Comfort(TM), for nasal health. The Company's flagship product Zicam Cold Remedy nasal gel, is a patented, homeopathic remedy that has been clinically proven to reduce the duration and severity of the common cold. In studies published in the October 2000 issue of ENT -- "Ear, Nose and Throat Journal," and separately in the January 2003 issue of "QJM: An International Journal of Medicine," the Zicam Cold Remedy product was shown to reduce the duration of the common cold. The Company also manufactures and markets a full line of Zicam brand pharmaceuticals, including Zicam Cold Remedy Chewables(TM); Zicam Cold Remedy Oral Mist(TM); Zicam Cold Remedy RapidMelts(TM); Zicam Allergy Relief; Zicam Cold Remedy Swabs(TM); Zicam Kids Size Cold Remedy Swabs(TM); Zicam Extreme Congestion Relief; Zicam Sinus Relief; Zicam Nasal Moisturizer, as well as seven Zicam Cough Mist(TM) products and four Zicam Cold & Flu relief items. For more information regarding Matrixx products, go to http://www.matrixxinc.com/. To find out more about Matrixx Initiatives, Inc (NASDAQ:MTXX), visit our website at http://www.matrixxinc.com/.

Source: Matrixx Initiatives

CONTACT: Lisa Levy of The Storch-Murphy Group, +1-908-273-1400, or
llevy@storchmurphy.com, for Matrixx Initiatives

Web site: http://www.nasalcomfort.com/
http://www.matrixxinc.com/

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