Grand Toys Becomes Master Toy Licensor for BKN Property Legend of the Dragon

Grand Toys Becomes Master Toy Licensor for BKN Property Legend of the Dragon

HONG KONG, Feb. 8 /PRNewswire-FirstCall/ -- Grand Toys International Limited (NASDAQ:GRIN) announced the signing of an agreement with BKN International AG ("BKN") to be the worldwide master toy licensee for the Legend of the Dragon property. The product line will include action figures, playsets, role-play, radio-control, electronic games and party goods, and will be available as early as spring 2006 in certain geographical markets.

Roger Bildsten, President of Grand Toys International Inc., a subsidiary of Grand, commented "Legend of the Dragon is a timeless yet modern tale for both boys and girls and Grand is delighted to be bringing superb play products to retailers worldwide."

During the January 2006 Hong Kong Toy Fair, Grand and BKN launched the Legend of the Dragon toy line. The response to the launch was positive. Worldwide distributors have been appointed to represent the line. JTMG, the North American licensing agent for the property will be supporting the property and will handle all third-party licensing and merchandising in North America. The product line is also being shown at the London, Nuremberg and New York toy fairs.

Allen Bohbot, Chief Executive Officer of BKN said, "We are excited to be partnering with Grand on Legend of the Dragon. Between our two companies, we have assembled a solid team that will promote the brand and provide the necessary resources to support a successful launch of the brand on an international scale."

About Legend of the Dragon:

Legend of the Dragon is an exciting action-adventure animated series for 8-12 year olds, with thirty-nine 30 minute episodes. The series is set in China, a land of ancient mysteries and modern wonders. In a world where old meets new, dark meets light, the universal balance of Yin and Yang is held in harmony by one -- The Golden Dragon. The guardian of the temple has passed on and a new Golden Dragon must be chosen from a brother and sister -- twins born in the Year of the Dragon. Only one will be chosen.

A television broadcast licensing agreement was signed between BKN and Disney ABC Cable Networks Group in the USA on Legend of the Dragon (the "Series"). The Series will premiere in fall 2006 on Jetix, the action/adventure programming block, which airs during primetime on Toon Disney and mornings on ABC Family.

Legend of the Dragon has proved to be a very strong ratings performer around the world. Recent highlights include the series achieving a 22.3% market share against the core demographic of children 3-13 in Germany on Super RTL. These strong ratings come on the heels of the launch of Legend of the Dragon in the UK in September 2005 on BBC1, where the show achieved an average 21.5% share of the children's audience. Based on the success of this property worldwide, BKN is commissioning production of Legend of the Dragon -- Season II consisting of 13 brand new episodes to be delivered in summer 2006.

Licensed products include stickers, trading cards, PS2 & PS3 games, PC games, bed linen, comics, publishing, play balls and vending machine toys. These licensees span the globe.

Legend of the Dragon is a BKN intellectual property. It was produced and created by Rick Ungar, and written and developed by Sean Catherine Derek.

For additional information, contact the following:

At Grand:
Jason Mars - Vice President Merchandising 514.685.2180 ext.250
jason@grand.com
John Jordan - Vice President Sales 1.800.631.1271
john.jordan@intplay.com

At BKN:
Allen Bohbot - Chief Executive Officer Tel: +44 (0) 20 7269 8683
allen.bohbot@bknkids.com
Wayne Mowat - Chief Financial Officer Tel: +44 (0) 20 7269 8687
wayne.mowat@bknkids.com
Laura Tapias - Managing Director,
Latin & Italian Markets Tel: +34 649 22 8404
laura.tapias@bknkids.com
Ben Heng - Managing Director, Asia Tel: +65 6820 2118
ben.heng@bknkids.com
Matthew Graham-Clare - Managing Director
Home Entertainment Tel: +44 (0)20 7269 8678
matthew.graham-clare@bknkids.com

About Grand Toys International Limited: Grand Toys International Limited is a multinational company based in Hong Kong consisting of the following subsidiary companies, Playwell International Limited, Grand Toys International, Inc., International Playthings, Inc., Hua Yang Holdings Co., Ltd. and Kord Holdings, Inc. Grand Toys, through its US and foreign operating subsidiaries, develops, manufactures and distributes toy, toy-related products, and party and paper goods throughout the world. Grand Toys' operating subsidiaries have been in continuous operation for up to 45 years. Grand Toys' strategy is to grow by expanding its proprietary products, adding licenses and acquiring complementary companies. Grand Toys' goal is to become a leading manufacturer, developer and marketer of toy and toy related products throughout the world. Additional information on Grand, International Playthings Inc., Hua Yang and Kord can be found on the following websites at www.intplay.com, www.grand.com, www.huayangprinting.com, and www.kordparty.com.

About BKN: BKN is a global animation company engaged in the distribution and marketing of animated children's television programmes and the marketing of related consumer products (licensing and merchandising) in all forms. BKN has worked on numerous successful animation projects. The Company is currently listed on the Deutsche Bourse and AIM and it operates all over the world. BKN has successfully negotiated distribution deals in over 80 countries and territories in the children's programming market. Additional information on BKN can be found at www.bknkids.com.

This news release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Grand Toys management's current expectations and are subject to risks and uncertainties and changes in circumstances. All forward- looking statements included in this press release are based upon information available to Grand Toys as of the date of the press release, and it assumes no obligation to update or alter its forward looking statements whether as a result of new information, future events or otherwise. Further information on risks or other factors that could affect Grand Toys' results of operations is detailed in the filings of Grand Toys International Limited with the SEC, and the filings of its predecessor, Grand Toys International, Inc., now a subsidiary of Grand Toys International Limited.

CONTACT:
Tania M. Clarke
Vice President of Finance
(514) 685-2180, ext. 233
E-mail: tania@grand.com

Source: Grand Toys International Limited

CONTACT: Tania M. Clarke, Vice President of Finance, +1-514-685-2180,
ext. 233, tania@grand.com; At Grand - Jason Mars, Vice President
Merchandising, +1-514-685-2180 ext.250, jason@grand.com, or John Jordan, Vice
President Sales, 1-800-631-1271, john.jordan@intplay.com; At BKN - Allen
Bohbot, Chief Executive Officer, +44-0-20-7269-8683, allen.bohbot@bknkids.com,
Wayne Mowat, Chief Financial Officer, +44-0-20-7269-8687,
wayne.mowat@bknkids.com, Laura Tapias, Managing Director, Latin & Italian
Markets, +34-649-22-8404, laura.tapias@bknkids.com, Ben Heng, Managing
Director, Asia, +65-6820-2118, ben.heng@bknkids.com, or Matthew Graham-Clare,
Managing Director, Home Entertainment, +44-0-20-7269-8678,
matthew.graham-clare@bknkids.com

Web site: http://www.grand.com/
http://www.bknkids.com/
http://www.intplay.com/
http://www.huayangprinting.com/
http://www.kordparty.com/

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