WORLD POKER TOUR(R) Scores Full House With Fourteen New 2006 Licensees

WORLD POKER TOUR(R) Scores Full House With Fourteen New 2006 Licensees

Leading Manufacturers to Bring WPT-Branded Merchandise to Market by Father's Day

LOS ANGELES, Feb. 8 /PRNewswire-FirstCall/ -- After another record-breaking holiday season of sales, WPT Enterprises, Inc. (NASDAQ:WPTE) has kicked off 2006 with the addition of 14 new consumer products licensees, bringing to more than 40 the total of licensees in its fast-growing stable of domestic and international product partners.

Expected to be on store shelves in the U.S. in time for Father's Day, WORLD POKER TOUR(R)-branded products are forthcoming from:

* PixelPlay -- Interactive set top box TV games
* Oakley -- Poker sunglasses
* AMF Billiards -- Poker tables
* Bev Key -- Aluminum key chain/bottle openers
* Die Cast Promotions -- Die cast trucks
* Head West -- Decorative mirrors for bar or game rooms
* Imperial Rubber Holdings -- Rolled, rubber-backed washable poker play
mat
* Notra Trading -- Bedding, towels and housewares
* Nostalgia Art -- Limited edition artwork
* Pacific Sportswear -- Wristbands, headbands and rubber bracelets for
charity
* S2Art -- Limited edition prints and posters
* Stern Pinball -- Pinball machines
* Talexia -- Cell phone charms
* Two Dog Designs -- Barbeque covers

"WORLD POKER TOUR merchandise continues to shine at retail because we work with the best licensed product companies in the U.S. and they know how to maximize brands at retail," said Andrea Green, Vice President of Global Consumer Products at WPTE. "We are thrilled to be adding these well-respected companies as licensees and appreciate their dedication to growing the WPT brand."

WPT consumer products are also making their way into stores around the world. WPTE launched its international licensing campaign in the second quarter of 2005. In the U.S., the WPT has licenses with such premiere marketers as Mforma, U.S. Playing Card, Jakks Pacific, 2K Sports, Radica, and HarperCollins to create WPT-brand products. Among the products created by the WPTE licensing partners are handheld and video games; apparel; jewelry; poker equipment and chips; books; DVDs; candy; games for mobile phones, PDAs and wireless devices; furniture and house wares, automotive accessories; talking bottle openers; lighters, and other novelties. WPTE is also rolling out products in the U.K, Australia, Scandinavia, France and elsewhere.

Brandgenuity LLC, a New York-based licensing agency, has assisted the WPT in the strategic development and execution of the licensing program. For more information on World Poker Tour licenses, contact Brandgenuity at 212-925-0730 or email info@brand-genuity.com. The company is located at 430 West 14th Street, Suite 403, New York, NY 10014.

About WPT Enterprises, Inc.

WPT Enterprises, Inc. (NASDAQ:WPTE) is a company engaged in the creation of internationally branded entertainment and consumer products driven by the development, production, and marketing of televised programming based on gaming themes. WPTE is the creator of the World Poker Tour(R), a television show based on a series of high-stakes poker tournaments that airs on the Travel Channel in the United States and more than 130 markets globally. WPT Enterprises currently licenses its brand to companies in the business of poker equipment and instruction, apparel, publishing, electronic and wireless entertainment, DVD/home entertainment, casino games, and giftware. For show information, tools for improving poker play, and other WPT news, fans may log on to www.worldpokertour.com. The company is also engaged in the sale of corporate sponsorships. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc., a publicly held company. Photos and media information can be found online at: www.worldpokertour.com.

About Brandgenuity LLC

Brandgenuity LLC, an independent boutique trademark licensing agency based in New York, provides turnkey licensing services to owners of famous trademarks. The agency's four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 50 years of combined licensing and marketing experience. Brandgenuity agency services include strategic licensing planning, prospecting, negotiation, licensee management and program administration. Brandgenuity's clients include Snapple(R), Yoohoo(R), This Old House(R), Outdoor Life(R), Sports Illustrated(R), Orajel(R), Baby Orajel(R) and Meow Mix(R).

(WPTEG)

The Private Securities Litigation Reform Act of 1995 provides a "safe harbor" for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by WPT Enterprises, Inc.) contains statements that are forward-looking, such as statements relating to the expansion of WPTE's brand licensing, the development of new television and film projects, the development of WPTE corporate sponsors and other business development activities, as well as statements regarding other capital spending, financing sources and the effects of competition. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements made by or on behalf of WPTE. These risks and uncertainties include, but are not limited to, WPTE's significant dependence on the Travel Channel as a source of revenue; the potential that our television programming will fail to maintain a sufficient audience; the risk that competitors with greater financial resources or marketplace presence might develop television programming that would directly compete with WPTE's television programming; the risk that WPTE may not be able to protect its entertainment concepts, current and future brands and other intellectual property rights; risks associated with future expansion into new or complementary businesses; the termination or impairment of WPTE's relationships with key licensing and strategic partners; and WPTE's dependence on its senior management team. For more information, review WPTE's filings with the Securities and Exchange Commission.

Contact:
Aimee Lirette/ WPT: 323-330-9872
alirette@worldpokertour.com

Adina Avery-Grossman / Brandgenuity LLC
212-925-0730
adina@brand-genuity.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20050809/LATU100LOGO )

Photo: http://www.newscom.com/cgi-bin/prnh/20050809/LATU100LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: WPT Enterprises, Inc.

CONTACT: Aimee Lirette of WPT Enterprises, Inc., +1-323-330-9872,
alirette@worldpokertour.com; or Adina Avery-Grossman of Brandgenuity LLC,
+1-212-925-0730, adina@brand-genuity.com

Web site: http://www.worldpokertour.com/

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