SBG/b EQUAL Unveils the First Board and TV DVD Game Lineup That Entertains All Ages

SBG/b EQUAL Unveils the First Board and TV DVD Game Lineup That Entertains All Ages

New Games Based on Top Licenses From TV, Sports, Cable and Animated Movies to Be Showcased at Toy Fair 2006

SANTA MONICA, Calif., Feb. 8 /PRNewswire/ -- SBG/b EQUAL announced today a stellar lineup of new board and TV DVD games that are based on some of the hottest entertainment properties of the year and that are sure to bring exciting and fun challenges to consumers of all ages. SBG/b EQUAL holds a unique position in the U.S. market by offering both board and TV DVD games that appeal to players of all ages with phenomenally popular licenses including: "CSI," the most-watched television series; NASCAR, the fastest-growing sport in the U.S.; World Wrestling Entertainment(R) (WWE(R)), the #1 rated regularly scheduled year-round program on ad-supported cable television; Discovery Channel, the most widely distributed cable network; and DreamWorks Animation, the studio with the #1 animated movie of all time.

SBG/b EQUAL formed in late 2005 as a result of the merger between Specialty Board Games, a leader in board games for teens and adults and The b EQUAL Company, an innovator in interactive games for families and kids. SBG/b EQUAL will showcase their collection of new board and TV DVD games at the Javits Center in Booth #3021 at The International Toy Fair on February 12-15, 2006.

"No other company can offer the breadth of games that SBG/b EQUAL has for 2006," said Mark Sutcliffe, CEO of SBG/b EQUAL. "With our combined expertise in kids, family, teen and adult games, plus our powerhouse line-up of licensed properties, SBG/b EQUAL has no equal when it comes to innovative board and TV DVD games."

Among the top games from SBG/b EQUAL to be showcased at Toy Fair 2006 are:

BOARD GAMES

* CSI: Senses Game -- Based on the hit CBS TV series "CSI: Crime Scene
Investigation" created by Anthony E. Zuiker, this unique game redefines
the concept of the traditional board game by featuring multi-sensory
player immersion components to tests players' senses and illuminate the
skills required to be a real life crime scene investigator. Launching
in the U.S., CSI: Senses is purposely fashioned to have the same gritty
feel of the original hit TV series based in Las Vegas and incorporates
the CSI characters, settings and scenarios that fans have come to
expect.

* Max Haines' Evening Of Murder: Last Call Board Game -- From the
best-selling murder/mystery author, this is the perfect party adventure
game designed to create a night of intrigue and excitement.

* Alex Rider Board Game -- You're never too young to spy with this board
game complete with missions, cool gadgets and compelling challenges to
defeat the enemy. Based on this summer's feature film and best-selling
book series.

TV-DVD GAMES

* Over the Hedge TV DVD Game -- Based on the highly anticipated feature
film from DreamWorks Animation. Join the film's heroes RJ the raccoon
and Verne the turtle on a fun-filled quest to learn about the crazy and
downright mystifying things humans do. Following wacky human history
from cave dwellers to cul-de-sac suburbanites, you and your family will
enjoy hours of learning and fun.

* Discovery Channel TV DVD Game -- From a giant ball of twine in Cawker
City, Kansas to a slice of apple pie in New York City, families can
pack their bags for a road trip across the 50 United States to
encounter challenges and answer questions on all that is Americana.

DVD BOARD GAMES

* NASCAR The DVD Board Game Booster Pack -- Play standalone or add on to
NASCAR The DVD Board Game. New on screen challenges for more
high-octane fun.

* WWE DVD Board Game Booster Pack -- Play standalone or add on to the WWE
DVD Board Game, a top-selling game in 2005. New cards and more video
for more hours of fun.

CD AUDIO GAMES

* Trip Teazers CD Audio Game -- Brand new travel game complete with
limericks, sound effects and nature calls that are perfect for long
trips, parties or family gatherings.

About SBG/b EQUAL

SBG/b EQUAL is the newly formed merger between leading games companies Specialty Board Games (SBG) Inc. and The b EQUAL Company. SBG develops and publishes board games and DVD board games for the domestic and international markets. SBG identifies the hottest up and coming licenses and incorporates innovative, reality game play to keep ages 10 and older entertained. Web site: http://www.playsbg.com/. b EQUAL is the leading innovator in family games. As the only company that features an exclusive, patent-pending technology called Dynamic Leveling, The b EQUAL Company ensures that everyone in the family will be equally engaged, entertained, and challenged. Created with world-class family brands, b EQUAL designs every game with families in mind. Website: http://www.bequal.com/.

Source: SBG/b EQUAL

CONTACT: Jonalyn Morris, jonalyn_morris@bhimpact.com, or Parnaz Taheri,
parnaz_taheri@bhimpact.com, both of Bender/Helper Impact, +1-310-473-4147, for
SBG/b EQUAL

Web site: http://www.bequal.com/
http://www.playsbg.com/

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