Urban Television Network Corporation Forges Agreement With Nielsen Media Research

Urban Television Network Corporation Forges Agreement With Nielsen Media Research

FORT WORTH, Texas, Jan. 10 /PRNewswire-FirstCall/ -- Urban Television Network Corporation (BULLETIN BOARD: URBT) and its UATV Network today announced that it has signed an agreement with Nielsen Media Research for National and Local Syndication Service.

Nielsen, the leading provider of television and audience measurement services, measures the viewing habits of TV homes including the urban consumers who view the UATV programming.

The agreement will allow UATV to use Nielsen Media Research data for marketing, programming and advertiser purposes. UATV can use the data from Nielsen to guarantee advertisers a specific number of viewers for their advertisements. This agreement with Nielsen Media Research finalizes the earlier disclosure regarding Nielsen made by UATV on October 26, 2005.

"We are delighted to complete this agreement with UATV," said Kevin Svenningsen, senior vice president, sales and marketing, for Nielsen Media Research. "We believe UATV has the potential to be one of the next major broadcast networks."

"We're committed to delivering measurable results to advertisers wanting to reach the 80 million urban consumers," said Jacob Miles, CEO of Urban Television Network Corporation. "This agreement put UATV one step closer in completing the makeover of UATV and becoming a national broadcast network. We are excited about working with Nielsen in measuring this growing marketplace."

"We are firmly committed to the urban community and this relationship with UATV demonstrates that Nielsen is responsive and dedicated to this enormous market segment," said Susan D. Whiting, Chief Executive Officer of Nielsen Media Research.

About Urban Television Network Corporation

Fort Worth, Texas based Urban Television Network Corporation is a television network composed of broadcast television station affiliates across the country that airs programming supplied by the network via satellite transmission. The network is the first and only minority certified network to specifically target America's urban market that is comprised of African Americans, English speaking Hispanic Americans and many other urban consumers. The network has approximately 70 affiliates with a household coverage of approximately 22 million households. For additional information about Urban Television Network Corporation visit us on the Internet at http://www.uatvn.com/ .

About Nielsen Media Research

Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, Spanish language networks, and national syndicators. Local ratings estimates are produced in each of the 210 television markets in the U.S., including electronic metered service in 56 markets. Nielsen Media Research is part of VNU Media Measurement & Information, a global leader in information services for the media and entertainment industries. VNU is active in more than 100 countries, with headquarters in Haarlem, the Netherlands and New York, USA. VNU is listed on the Euronext Amsterdam stock exchange. For more information, please visit the VNU website at http://www.vnu.com/ .

Forward-Looking Statements

This document contains forward-looking statements and information as that term is defined in the Private Securities Litigation Reform Act of 1995, and, therefore, is subject to certain risks and uncertainties. There can be no assurance that the actual results, business conditions, business developments, losses and contingencies and local and foreign factors will not differ materially from those suggested in the forward-looking statements as a result of various factors, including market conditions, competition, advances in technology and other factors.

For Media and PR inquiries, please contact: Teresa Lomas at 817-303-7449 or tlomas@uatvn.com .

Source: Urban Television Network Corporation

CONTACT: Teresa Lomas of Urban Television Network Corporation,
+1-817-303-7449, or tlomas@uatvn.com

Web site: http://uatvn.com/
http://www.vnu.com/

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