1 Billion ViVa! Vision(TM) Mobile Phone Video Viewers

1 Billion ViVa! Vision(TM) Mobile Phone Video Viewers

Over 50 Million People Watched the Rose Parade on Televisions, on PCs, & Now, Thanks to ViVa! Vision, on Mobile Phones

SAN DIEGO and PASADENA, Calif., Jan. 10 /PRNewswire/ -- ViVa! Vision, the leading provider of live, real time, video to wireless devices, was selected to broadcast the first ever live video of the Tournament of Roses Parade to mobile phones around the world.

The historic event took place Monday, January 2nd in Pasadena, California. The entire two hour event was successfully broadcasted to 17 carriers in 10 countries. Free video clips from the event are now available @ www.ViVaVision.com

"With nearly 2 billion mobile phone users globally, ViVa! Vision's goal in 2006 is to have at least half of these watching ViVa! videos on their mobile phones. A lofty goal until you realize that only ViVa! can provide live, real time, video to all the major mobile operators worldwide," commented Curtis Hutten, Managing Partner of Equal Elements, a venture fund that invested in ViVa! Vision(TM).

"We are pleased with the positive response to the Rose Parade on mobile phones," said Rowland Hanson, former Microsoft strategic communications executive, and business development consultant to ViVa! Vision(TM). "Therefore, we will be announcing a wide variety of popular events that ViVa! will broadcast live to mobile phones over the next several months."

"Content providers, advertisers, and marketers are looking to reach a large audience of viewers," added Hutten. "Unlike proprietary mobile providers, VIVA! Vision can reach across the globe and across carrier networks to deliver a virtually unlimited audience. VIVA!'s ability to aggregate and reach such a large audience will become increasingly important over the next year, and is a key reason why we see tremendous growth in its future."

"From major sports events to music concerts, ViVa! Vision is currently securing the most exciting live content as well as video on demand for mobile phones," added Al Cavagnero, President and CEO of ViVa! Vision. "If you are a mobile carrier or if you have compelling video content, you need to get to know ViVa! And if you are a mobile phone user, you will soon experience ViVa! if you haven't already."

About ViVa! Vision(TM)

Headquartered in San Diego, California, ViVa! Vision(TM) and has been delivering multimedia solutions to customers in 132 countries since 1999. ViVa! provides fresh, original, and compelling content such as live sporting events, mobisodes, music videos, and behind-the-scenes programming to mobile operators globally. This content is delivered in most mobile formats such as BREW, J2ME, and Smartphone-based mobile handsets, as well as to legacy and current handsets, providing the broadest global reach to subscribers.

Currently under the brand name, INETCAM(TM), ViVa! works with the leading consumer electronic companies and mobile operators including Panasonic(TM), Toshiba(TM), Sony(TM), Qualcomm(TM), Verizon(TM), Movistar(TM), Telefonica(TM), and Telcel(TM). Its products have received numerous awards including the prestigious PC Magazine Editor's Choice.

About Equal Elements(TM)

Based in Santa Monica, CA and with offices in New York City, Equal Elements' investments range from wireless technologies to entertainment to healthcare. Equal Elements' long-term vision, value-added approach, provides high growth potential companies with essential funding, contacts, and resources. For additional information or to submit business plans, please visit www.EqualElements.com or email info@EqualElements.com.

Source: ViVa! Vision

CONTACT: Kristi Konotchick of ViVa! Vision, +1-858-558-7200, ext. 379,
kkonotchick@ViVaVision.com

Web site: http://www.equalelements.com/

Web site: http://www.vivavision.com/

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