WangYou Media Launches China's First User-Generated Content Radio Program

WangYou Media Launches China's First User-Generated Content Radio Program

BEIJING, Nov. 14 /Xinhua-PRNewswire/ -- WangYou Media announced today that it has launched China's first user-generated-content (UGC) entertainment radio program, titled ''WangYou UGC Happy Hour,'' through its extensive partnership with over 60 radio stations across the country.

''WangYou UGC Happy Hour'' will initially be broadcast over 20 radio stations and expanding to over 60 early next year. It is expected that an average 300 million Chinese people across 25 provinces will be listening to the program with users creating and publishing 100% of the music and comedy content that is on air.

This initiative is the first program combing cross-media resources, which refer to WangYou's Internet website, its Wireless Value-added capability and traditional radio broadcasting, offering entertainment services in the market. Through preliminary competitions on WangYou's website, registered users will vote and select the most popular songs, which will then be packaged and distributed weekly to radio stations across the country. In addition, via its strategic partnership with the largest two mobile operators in China, WangYou allows its users to join this activity though their mobile phones, besides computers. Every Chinese youth is provided with an equal opportunity to create and express themselves to a larger audience, while fostering a supportive and nurturing environment for members to be creative.

For those Chinese living in remote areas across the country, ''WangYou UGC Happy Hour'' provides a once in a lifetime opportunity to demonstrate singing abilities and get discovered by millions of listeners throughout the country. Radio programs are especially popular with college students because of strict dormitory restrictions setout by universities. Radio is one of the only mediums that is always accessible throughout the evening.

WangYou is very excited to offer this unique opportunity to provide an opportunity for talented Chinese youths to create, share and get noticed by their peers. Its user-generated, cross-media service has been a huge success in fulfilling the long-held desire of the Chinese people to create, share, organize and distribute all kinds of digital amateur works.

About WangYou Media

WangYou Mediais a diversified and integrated Chinese language media entertainment company with operations in Internet Services, Mobile Value Added Services and Multimedia Broadcasting. Through its cross-media platform, the Company focuses on promoting user-generated content (UGC) -- a process of creating, sharing, organizing and distributing all kinds of digital amateur works, including personal journals, photo albums, radio talk shows, home movies, flash animation, cartoons and more. WangYou Media can be found at http://www.wangyou.com/ .

For more information, please contact:

Sandy Zhou,
Business Development Director,
WangYou Media
Tel: +86-10-8511-6529
Email: ynzhou@corp.wangyou.com

Source: WangYou Media

CONTACT: Sandy Zhou, Business Development Director of WangYou Media,
+86-10-8511-6529, or ynzhou@corp.wangyou.com

Web Site: http://www.wangyou.com/

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