Softwrap and Atrativa Samba to Sounds of Digital Partnership

Softwrap and Atrativa Samba to Sounds of Digital Partnership

LONDON, November 14/PRNewswire/ -- Softwrap, a leader in digital rights management (DRM) today
announced that it has partnered with Atrativa, Brazil's largest download
games distribution channel - www.atrativagames.com.br boasting Yahoo Brazil
(http://br.games.yahoo.com) as one of their partners.

Softwrap has licensed its technology to Atrativa in order to
fulfil all their security requirements for titles sold electronically through
their channels.

Softwrap spokesman Dylan Solomon commented, "We are very
excited to be working with such a respected games distribution partner.
Softwrap has worked closely with Atrativa to provide them with a customized
solution that utilizes their eCommerce system combined with Softwrap's
leading encryption package which has to date successfully been utilized to
secure more than 21,000 individual software games, utilities and
applications."

An added advantage of utilizing Softwrap is that if an
end-user passes the purchased software to a friend or family member, they too
have the ability to purchase a license. This creates viral sales, prevents
casual piracy and allows the adopted end-user the ability to purchase when
and how they like.

Luiz Gonsales, Atrativa added: "Atrativa is the leading
company in the downloadable and multiplayer online games industry in Brazil
and Portugal and, thanks to the agreement with Softwrap, will strengthen its'
leadership. Softwrap have provided us with a customized solution which
supports our local language, Portuguese, and which meets all our
requirements. We look forward to a successful relationship."

About Atrativa Latin America S/A

Founded in March of 2000, Atrativa, a California corporation, is an
online entertainment and technology publishing company that delivers single
and multiplayer gaming content and other wireless entertainment content to
consumers and businesses in Brazil, North America, Portugal and Latin
America.

www.atrativa.com

About Softwrap(TM)

Softwrap is a virtual shrink-wrapping program that provides authors and
distributors with a secure means of selling and distributing their software
digitally, whilst at the same time providing the consumer with
'try-before-you-buy' facilities.

Softwrap Limited, a British-based company, is a leading DRM company that
specializes in products and services that enable digital distribution and
sales in many formats. For further information please visit www.softwrap.com

Source: Softwrap

Atrativa contact: Luiz Gonsales, COO, luiz@atrativa.com.br, +55-(11)-3054-2545. Softwrap contact: Dylan Solomon, COO, dylans@softwrap.com, +44-(0)20-7089-4111

-------
Profile: intent