Pipeline Interactive Teams Up With Casio on New Web Site Design for Privia Pianos

Pipeline Interactive Teams Up With Casio on New Web Site Design for Privia Pianos

LEBANON, Pa., Nov. 3 /PRNewswire/ -- Pipeline Interactive recently launched a Web site to introduce Casio Inc.'s newest digital piano line called Privia. The site can be accessed at http://www.priviapiano.com/.

Casio has long been a leader in electronic musical instruments. Privia represents its latest product release and offers consumers a product stemming from years of research. This new digital piano line offers great sound and portability. Its spring-less hammer system is similar to the ones used in grand pianos and provides a firm touch to the keyboard. Plus the lighted keyboard allows beginners to play tunes easily.

"Casio has always had a great reputation for its musical instruments," says Michael McCormick, online marketing manager for Casio Inc. "The new Privia line is no exception. It packs a lot of features into an exceptionally portable unit. The Web site not only conveys those features, it allows users to experience them."

"We were pleased to once again partner with Pipeline on this major site launch," he continues. "As usual, they delivered a compelling user experience on time and on budget."

The Privia site, which released on October 27, provides detailed information on the eight current products encompassing the line. It also includes sections highlighting product features, a help desk and a guest spotlight. Users can interact with the piano on the home page by using their mouse to play actual tunes. Product demonstrations present the piano's overall features and also allow users to interact and play tunes using their mouse, while a retail locator allows consumers to find their nearest retailer.

"The site really provides users with a rich media experience," says Denny Miller, Pipeline Interactive's president. "Allowing users to experience Privia tunes with their mouse provides a level of interaction with the product's key feature that is directly communicated through the site. It's compelling, fun and accomplishes the objective, which is highlighting and promoting what is most important to the product and the brand."

About Pipeline Interactive

Pipeline Interactive, an interactive agency in Lebanon, PA, provides integrated, Web-centric solutions for clients. Those solutions cover a broad client base including business-to-business and consumer clients such as Casio, Arkema, Tyco Electronics, Penn National Insurance, Sylvan Learning Center, and Gertrude Hawk Chocolates.

More information about Pipeline Interactive can be found on the Web at http://www.thepipeline.us/ or by calling 717-273-5665.

Source: Pipeline Interactive

CONTACT: Denny Miller, President, Pipeline Interactive, +1-717-273-5665,
or denny@pipelineinteractive.com

Web site: http://www.priviapiano.com/

Web site: http://www.thepipeline.us/

-------
Profile: intent