BarrioMobile(TM) Teams Up With Emilio Estefan to Bring a Latin Beat to Your Phone

BarrioMobile(TM) Teams Up With Emilio Estefan to Bring a Latin Beat to Your Phone

Partnership Brings Exclusive Latin Content for Your Cell Phone

NEW YORK, Nov. 3 /PRNewswire/ -- Latin Superstar & Grammy Award winning producer, Emilio Estefan signs exclusively to BarrioMobile(TM), the Latin sister brand of BlingTones(TM). Like BlingTones, BarrioMobile -- a division of Lagardere Active North America (LANA) -- is a wireless service committed to producing and distributing exclusive, original content for cellphones including music, pictures, video, games and wallpapers.

Estefan will be joining the BarrioMobile family creating exclusive ringtones, ringbacks, and voicemail greetings. The decision to partner with Estefan was easy for BlingTones' Vice President of A&R Jonathan Dworkin as he explains, "Emilio is the veritable king of Latin music. BarrioMobile is about bringing the hottest, hippest music to the Latin community and he was a natural choice."

Emilio Estefan adds, "Our business has entered into an era whereby downloading ringtones and music over wireless networks is as common as rice & beans. Having the opportunity to partner with a global media company like Lagardere and to create and provide original content is just one more way that our unique style of writing and producing latin music can be exploited and heard world-wide."

BarrioMobile is the world's first wireless Latin record label, signing artists and producers to create exclusive, original, 30-second songs and full- length tracks for cellphones. BarrioMobile(TM) serves the Latin community by providing cellphone users content in Latin genres ranging from Reggaeton and Hip-Hop Latino to Dance and Rock en Espanol. Already on their roster are prominent Latin stars, including Pitbull, Tego Calderon, Don Dinero, Yerba Buena, Cuban Link, Louie Vega and many others. BarrioMobile is also committed to developing talent, and have signed up-and-coming artists like Gemstar & Big Mato, who were featured on N.O.R.E.'s crossover smash hit "Oye Mi Canto."

BarrioMobile's partnership with Estefan is the perfect extension to the booming Latino music scene. "We couldn't be happier about this new relationship with Emilio. He is a leader and an innovator, and he and his team really understand the power of what we are building. Most importantly, it's the opportunity to be creative in a nascent medium and to deliver exceptional music in a totally new way," says LANA CEO, Julien Mitelberg.

About Emilio Estefan

Estefan has been honored as a record producer with 28 Grammy nominations and 14 wins, including a Grammy for Producer of the Year. He has received the highest recognition a songwriter can achieve, being inducted into the Songwriters' Hall of Fame in 2001 and was named the 2004 BMI Songwriter of the Year. Most recently, he received a star on the Hollywood Walk of Fame. Estefan is credited with the global crossover success of his superstar wife Gloria, Shakira, Jennifer Lopez, Ricky Martin and others. Although best known for his accomplishments in the musical arena, he has also successfully ventured into the film and television industry, executive producing the Latin Grammys, Superbowl halftime shows, Olympics opening and closing ceremonies and various music specials for CBS, NBC, Univision, Telemundo, HBO and Showtime.

About BlingTones

BlingTones(TM) launched in September of 2004 as the world's first wireless record label and has sold over 4.5 million downloads in that time. BlingTones(TM) represents the next level in the ringtone phenomenon, bringing exclusive and original content to cellphone users including music, wallpaper, voice ringers, ringbacks, images, video, etc.

About Lagardere Active North America

Lagardere Active North America (LANA) is the U.S. division of Lagardere Active Broadband, the new media subsidiary of Lagardere SCA. LANA, which launched operations in January 2004, creates branded content for cellphone subscribers. In addition to BlingTones(TM), LANA created BarrioMobile(TM), a sister brand serving the Latin community by providing cellphone users with exclusive ringtones in popular latin genres ranging from Reggaeton and Hip-Hop Latino to Dance and Rock en Espanol. LANA, in collaboration with sister company Hachette Filipacchi Media U.S., a leading special interest magazine publisher and has also launched Car and Driver Mobile, ELLE and ELLE Girl Mobile and based on Hachette's successful brands.

Source: BarrioMobile

CONTACT: Simone Smalls, simone@susanblondinc.com, or Tamar Juda,
tamarj@susanblondinc.com, both of Susan Blond, Inc., +1-212-333-7728,
ext. 118

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