Adrian Steckel Is Named President and CEO of Azteca America

Adrian Steckel Is Named President and CEO of Azteca America

-'Responsible for Reaching Full Potential of Azteca America'-

-Broad Knowledge of the Television Business, After Five Years in TV Azteca-

-Will Join Forces with Luis J. Echarte, Chairman of the Board, to Further Strengthen the Network-

MEXICO CITY, Nov. 3 /PRNewswire-FirstCall/ -- TV Azteca, S.A. de C.V. (NYSE:TZA) (BMV: TVAZTCA) (Latibex: XTZA), one of the two largest producers of Spanish-language television programming in the world, announced today that Adrian Steckel was named President and Chief Executive Officer of Azteca America, the company's wholly owned broadcasting network focused on the U.S. Hispanic market.

"Adrian has the know-how and the determination to help build the full potential of Azteca America. He has the proven capabilities to plan and execute successful business strategies, and he knows the U.S. television market and how to reach it effectively," commented Ricardo B. Salinas, Chairman of the Board and Founder of TV Azteca.

Mr. Steckel worked five years at TV Azteca where he was involved in programming production and managing the musical division of the company. He was also Chief Financial Officer for three years. He then moved on to become Chief Executive Officer of Unefon, a company that he built from scratch, garnering 1.4 million subscribers, and more than US$100 million in EBITDA annually.

Luis J. Echarte continues in his position as Chairman of the Board of Azteca America, outlining strategic aspects of the business and helping Mr. Steckel with the relationship with affiliates, and increasing the network coverage.

"Luis and I welcome this strengthening of forces as it will surely promote our ongoing growth, given that Azteca America has enormous potential for revenue and profitability generation," said Mr. Salinas.

"We placed two of our best executives into this important project, and we are confident of capturing the opportunities offered by the U.S. Hispanic market, and that we will soon have superior results," concluded Mr. Salinas.

Company Profile

TV Azteca is one of the two largest producers of Spanish-language television programming in the world, operating two national television networks in Mexico, Azteca 13 and Azteca 7, through more than 300 owned and operated stations across the country. TV Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing U.S. Hispanic market, and Todito.com, an Internet portal for North American Spanish speakers.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those

projected. Risks that may affect TV Azteca are identified in its Form 20-F and other filings with the U.S. Securities and Exchange Commission.

Investor Relations:
Bruno Rangel
+011-52-55-1720-9167
jrangelk@tvazteca.com.mx

Rolando Villarreal
+011-52-55-1720-0041
rvillarreal@gruposalinas.com.mx

Press Relations:
Tristan Canales
+011-52-55-1720-1441
tcanales@gruposalinas.com.mx

Daniel McCosh
+011-52-55-1720-0059
dmccosh@tvazteca.com.mx

Source: TV Azteca, S.A. de C.V.

CONTACT: Investors, Bruno Rangel, +011-52-55-1720-9167, or
jrangelk@tvazteca.com.mx, or Rolando Villarreal, +011-52-55-1720-0041, or
Press, Tristan Canales, +011-52-55-1720-1441, or tcanales@gruposalinas.com.mx,
or Daniel McCosh, +011-52-55-1720-0059, or dmccosh@tvazteca.com.mx

Web site: http://www.tvazteca.com.mx/

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