Marketron Adds More Than 200 New Radio Clients

Marketron Adds More Than 200 New Radio Clients

Small and Mid-Sized Radio Stations Opt for Remote Access, Peace of Mind and Affordability of the Marketron OnDemand Hosted Traffic System

BURLINGAME, Calif., June 14 /PRNewswire/ -- Marketron International today announced that it has added more than 200 new radio stations to its client roster over the past year and a half. Since the 2004 introduction of Marketron OnDemand, small and mid-market stations have quickly embraced its "best of both worlds" combination of premium features and affordability.

Marketron's new wins include group deals with Pamal Broadcasting, Artistic Media Partners, Mega Communications, Good News Radio, Mapleton Communications, Route 81 Radio, NextMedia and Curtis Media Group. These new Marketron clients consistently cite real-time reporting and better traffic functionality as key reasons for their switch. As the industry's only hosted solution, Marketron OnDemand also eliminates IT hassles while offering secure remote access, disaster recovery and centralization capabilities.

"We are excited that so many stations are joining the ranks of longtime Marketron clients such as Emmis, Cox Radio, Univision, Radio One, Susquehanna and Greater Media," said Mike Jackson, CEO of Marketron International. "We created Marketron OnDemand because we believe that small and mid-sized stations deserve the opportunity to sell more, know more and do more. Marketron OnDemand eliminates the need to choose between a system that can deliver great reporting, centralization capabilities and disaster recovery and one that is affordable."

Marketron OnDemand enables managers to easily check AUR, pacing and sell-out levels anytime, anywhere. The reporting engine queries live sales and inventory data to deliver up-to-the-minute views that can be drilled into for spot, salesperson and advertisers/agency details.

The Marketron OnDemand hosting platform was launched in 2000 and currently serves more than 40 broadcast groups and 5,000 subscribers. It enables station personnel to access the system from any computer with a Web connection, ensuring that staff members who are away from the office can still work productively. Groups seeking to centralize traffic in hubs or a single location can do so without having to invest in costly IT infrastructure to connect multiple stations.

Enterprise-class protections include best-in-class system hardware, expert IT maintenance, top-shelf data security and disaster recovery. Broadcasters save on hardware costs as Marketron's hosting center bears the data processing and storage burdens, eliminating the need for station desktop and server upgrades.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, +1-650-548-2230,
or mobile, +1-415-816-5419, or lcarpenter@marketron.com

Web site: http://www.marketron.com/

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