Marketron to Address Radio Growth Strategies for the New 'Less Is More' Landscape

Marketron to Address Radio Growth Strategies for the New 'Less Is More' Landscape

Leading Radio Systems Executive Will Discuss Emerging Technologies for Deploying New Inventory, Pricing and Customer Strategies at Interep's Radio Symposium, June 16, 2005

BURLINGAME, Calif., June 14 /PRNewswire/ -- Marketron International today announced that it will address radio growth strategies for the new "Less is More" landscape. Marketron Senior Vice President Kristen Fechner will discuss emerging technologies for deploying new inventory, pricing and customer strategies at Interep's Radio Symposium 2005 held in New York City on June 16, 2005.

"Marketron clients are at the vanguard of the radio industry," said Kristen Fechner, Senior Vice President of Corporate Strategy for Marketron International. "While initiatives such as Less is More are generating lots of attention, getting the best results requires rigorous testing and measurement of new sales and inventory strategies. Marketron has been working with our leading edge clients to develop technologies that give them more control and better insights in this rapidly changing market."

Top radio companies including Emmis, Radio One, Cox Radio, Susquehanna, Univision and Greater Media license Marketron software to manage inventory and billing across the broadcast group. Recently, small and mid-market radio stations have embraced the company's newest offering, Marketron OnDemand, which offers a "best of both worlds" combination of premium features and affordability. (See companion announcement: "Marketron Adds More than 200 New Radio Clients," released June 14, 2005.)

Marketron clients consistently cite real-time reporting, centralization capabilities and best-in-class traffic functionality as key reasons for their choice. Marketron's Business Intelligence tools enable corporate managers to tap into sales and inventory information for individual stations, multiple stations or the entire group on demand. As the provider of the industry's only hosted solution, Marketron also enables broadcasters to eliminate IT hassles while offering secure remote access, disaster recovery and centralization capabilities.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, office,
+1-650-548-2230, or mobile, +1-415-816-5419, or lcarpenter@marketron.com

Web site: http://www.marketron.com/

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