Firstborn Goes to the Dark Side

Firstborn Goes to the Dark Side

NEW YORK, May 24 /PRNewswire/ -- Award-winning interactive design agency, Firstborn Multimedia, has collaborated once again with ad agency Crispin Porter + Bogusky to create a Burger King Star Wars website, http://www.sithsense.com/.

Launched to coincide with the premier of "Star Wars: Episode III -- Revenge of the Sith," the site allows users to challenge Darth Vader in a game of 20 Questions as the uber-villain tries to guess the object you're thinking of.

"We're really excited to continue our relationship with Crispin Porter and proud to have played a key role in this exciting project," said Firstborn's President, Michael Ferdman and Vas Sloutchevsky, the company's Creative Director.

"Interacting with Darth Vader online was a challenging concept but our team of designers, developers and programmers were more than up to the task," added Firstborn Executive Producer, Ryan Thomas.

Firstborn Multimedia is a privately held design firm founded in 1997 that specializes in digital, interactive design for high-profile clients in a variety of industries. Combining the latest technologies with a unique approach to user experience, Firstborn provides clients with design solutions that are engaging, functional and forward thinking. Headquartered in New York with a office soon to open in Los Angeles, Firstborn has clients that include Crispin, Porter + Bogusky, Bacardi, Goodby, Silverstein & Partners, NBC Universal, MTV/Vh1, Victoria's Secret, Atlantis Resort and Casino, and others. For more information visit: http://www.firstbornmultimedia.com/

Source: Firstborn Multimedia

CONTACT: Kevin Arthur, Vice President, Business Development of Firstborn
Multimedia, +1-212-581-1100, ext. 228, kevin@firstbornmultimedia.com

Web site: http://www.firstbornmultimedia.com/
http://www.sithsense.com/

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