Coors Light Teams With Sony Connect for Ultimate Summer Download Program

Coors Light Teams With Sony Connect for Ultimate Summer Download Program

Exclusive Content Available From Artists Such as Oasis, John Legend and Hoobastank

GOLDEN, Colo., May 24 /PRNewswire/ -- Coors Brewing Company's Coors Light brand today announced a hot summer line-up of music, in partnership with leading digital download music service, the Connect music store powered by Sony. Beginning this May and running all summer, Coors Light will offer opportunities to win exclusive, never-before-released, downloadable songs from today's biggest artists including Oasis, John Legend, and Hoobastank.

The promotion allows fans nationwide a chance to win exclusive downloads from top artists in rock, hip hop, alternative, and country music categories. Music lovers can look for specially marked packages of Coors Light and Coors for the official entry codes. Winning consumers will be given a Connect Cash code that they redeem at www.connect.com, Sony Connect's download site. In addition to great music, consumers(1) can enter to win other prizes including concert tickets and concert weekend trips. Promotion details can be found at coorslight.com.

"We know our customers love music and Coors has always had strong ties to talented musicians," said Roy Gifford, brand director for Coors Brewing Company. "This summer, we're delivering enormous value for music fans across the country. Fans of any music genre in any town can be a part of this program."

"Our partnership with Coors enhances Sony Connect's reach and we are delighted to be able to offer consumers this unique opportunity to win exclusive artist content," said Jay Samit, general manager of Sony Connect.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE: TAP; TSX). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's website, www.molsoncoors.com.

About Sony Connect

Sony Connect Inc., based in Los Angeles, California, is a subsidiary of Sony Corporation of America. Sony Connect currently offers consumers nearly 800,000 music tracks from major label and independent artists, as well as the ability to enjoy the content on a wide range of digital music devices that are priced to suit any lifestyle.

(1) Except those residing in California.

Source: Coors Brewing Company

CONTACT: Kabira Hatland of Coors Brewing Company, +1-303-277-5805,
kabira.hatland@coors.com; or Kristen Foster of KFPR, +1-646-792-2230,
KFoster@KFPR.net, for Coors Brewing Company

Web site: http://www.molsoncoors.com/

Web site: http://www.connect.com/

Web site: http://coorslight.com/

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