It's Tournament Time! Sprint Adds Exclusive Dick Vitale Ringers and ESPN Tourney Pick'em to College Basketball Line-Up

It's Tournament Time! Sprint Adds Exclusive Dick Vitale Ringers and ESPN Tourney Pick'em to College Basketball Line-Up

Up-to-the-Minute Scores and Bracket Information and 14 Vitale Ringers Add to Huge Selection of College-Hoops Content Available for Sprint PCS Vision(SM) Customers

OVERLAND PARK, Kan., March 10 /PRNewswire/ -- Just as conference championship play is getting underway, Sprint (NYSE:FON) is launching exciting new content to get fans ready for one of the best sporting events of the year -- exclusive Dick Vitale voice ringers and ESPN Tourney Pick'em. Dick Vitale voice ringers give college basketball fans a chance to hear some of Vitale's most famous sayings, such as "Awesome Baby!" or "Dipsy-doo Dunk-a- roo!" ESPN Tourney Pick'em gives up-to-minute scores, news and stats to subscribers anytime, anywhere on the enhanced Sprint Nationwide PCS Network.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

With the addition of the exclusive Dick Vitale voice ringers and ESPN Tourney Pick'em, Sprint now offers a complete tournament experience for college basketball fans*:

-- Browsable Web content for mens' and womens' college basketball scores
and news from CBS Sportsline and ESPN;
-- Real music college fight-song ringers and college and university logo
screen savers;
-- Video news and updates from multimedia Channel 1, Sprint TV, and
Channel 3, Fox Sports;
-- Text Trivia - fans can play college hoops text trivia by sending the
keyword "bball" to 874842 (TRIVIA) on their Sprint PCS Phone. Standard
text rates apply; and
-- Other sports-tracking applications such as ESPN BottomLine and Fox
Sports Mobile.
* To see the complete College Hoops mobile content line up, text the
keyword "HOOPS" to 777468 (SPRINT).

"College basketball-themed content from Sprint is a great way for alums and tournament-frenzied fans to stay in touch with the big dance and show their loyalty directly on their wireless handset," said Jeff Hallock, vice president - Product Marketing and Strategy, Sprint. "This tournament season we are giving our customers the chance to enjoy the madness of March with everything from college and university ringers and screen savers to up-to-the minute bracket information and now new, exclusive voice ringers from one of the college basketball's most famous sports analysts. Delivering the latest college hoops news and scores is yet another example of how Sprint PCS Vision Phones are becoming the third screen in the lives of our customers."

The exclusive Dick Vitale voice ringers are the newest collection of downloadable ringers for Sprint PCS Vision Phones. The line-up includes 14 sayings, which Vitale himself has become famous for using during his basketball commentaries. The Vitale voice ringers can be downloaded for $2.50 each from the special College Hoops ringers category on Sprint PCS Vision.

ESPN Tourney Pick'em, a WAP-based game, gives Sprint PCS Vision customers the chance to try and accurately predict which teams will advance through the tournament. Picks are made prior to the start of each round, and players will receive up-to-the-minute scores, schedules and news through their Sprint PCS Vision Phones.

Sprint recently announced 6.2 million Sprint PCS Vision customers through the end of 2004, leading the industry in the use of advanced data services. Sprint PCS Vision includes services that allow customers to take and receive pictures; browse the Internet; check personal and corporate email; stream live audio and video on demand from multiple sources; and download Music Tones and full-color, graphically rich games and screen savers, all on the enhanced Sprint Nationwide PCS Network. Customers who select the Sprint PCS Vision Premium Pack for $15 per month get up to a $10 credit each month toward the download of premium services, including games, ringers, screen savers and other services.

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sprint

CONTACT: Leslie Stafford of Sprint, +1-913-794-3654,
Leslie.l.stafford@mail.sprint.com

Web site: http://www.sprint.com/mr

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