Children's Increasing Media Savvy Bolsters Video Market to Record Sales

Children's Increasing Media Savvy Bolsters Video Market to Record Sales

NEW YORK, March 30 /PRNewswire/ -- The children's video market, a growing $4.8 billion market, is fueled by three main trends: sell-through versus rental, DVD conversion, and pop culture savvy kids, according to "The U.S. Market for Children's Video Products." This latest report from market research publisher Packaged Facts finds that not only are kids aware of every entertainment trend, they have the purchase power to act on their entertainment likes and dislikes.

"Kids have incredible spending power -- in the area of $100 billion. But more important for the future of kidvid, they also are set for a surge in population," according to Don Montuori, Acquisitions Editor for Packaged Facts, "Children under 7 are projected to reach 30.7 million in 2005 and by 2010, they could surpass 31.8 million."

Children's video is an anomaly in the video world because the market is supported more by "sell-through" than rental. As any parent knows, children will watch the same movie or video programming repeatedly, making it more cost- and time-effective for parents to buy the video cassette or DVD. Outright purchase was the more lucrative "kidvid" sales mode in 2004, turning over close to $4.4 billion, a 12% increase over 2003. Alternately, rentals were $485 million at retail in 2004, down 8% from the previous year.

The U.S. Market for Children's Video Products looks at the changing business landscape that is affected by consumer whims and new technologies. Industry executives will find a comprehensive analysis of the U.S. retail marketplace for the broad range of animated and live action children's home video titles offered through rental and sell-through channels; demographic profiles based on Simmons data; and a thorough analysis of the influence of newer technologies such as DVD and video on demand. The report also describes the creative landscape, profiles key players, analyzes consumer and industry trends driving current and future sales and reviews advertising and promotional efforts.

Priced at $3,000, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1049924.html. It is also available at MarketResearch.com.

About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit http://www.packagedfacts.com/, or contact Irina Frukhtbeyn at 301-468-3650 x203, or ifrukhtbeyn@marketresearch.com.

Source: Packaged Facts

CONTACT: Irina Frukhtbeyn, MarketResearch.com, +1-301-468-3650, x203,
ifrukhtbeyn@marketresearch.com, for Packaged Facts

Web site: http://www.packagedfacts.com/
http://www.marketresearch.com/
http://www.packagedfacts.com/pub/1049924.html

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