Court TV Rules: Two Is Better Than One!

Court TV Rules: Two Is Better Than One!

Daytime Renamed Court TV News; Primetime Repositioned as Court TV Seriously Entertaining

NEW YORK, March 29 /PRNewswire/ -- Court TV "ruled" that it is dividing the network into two, reflecting its distinctly different daytime and evening schedules of news and entertainment, it was announced today by Art Bell, President and COO of the network.

This is the next logical step in our evolution as the brand leader in coverage of all aspects of our system of justice, said Bell. "Moreover, it recognizes the different interests and needs of our viewers and advertisers, in further delineating our daytime schedule under the moniker -- Court TV News; and, our evening schedule of compelling investigation related series and documentaries, important award-winning issue related movies and reality-based fare aimed at our growing younger demographic, all under the tagline -- Court TV Seriously Entertaining."

In daytime, Court TV's schedule has become the premier destination for all legal news and now ranks second in household ratings among all news networks competing in the time period, 9:00 AM - 6:00 PM. The exclusive and in-depth coverage of trials and related proceedings provided by the network has contributed to its important and unique important brand value. Indeed, Court TV's anchors and reporters are considered the leading experts in the field for their articulate and experienced analysis, making them popular as both hosts of their own shows on Court TV as well as in high demand as guests on other broadcast and cable networks.

In primetime, Court TV Seriously Entertaining will expand on its successful investigation-related programming, which has built a tremendously loyal following. As part of the continuing effort to attract both a larger and younger audience in primetime, the network will roll-out a slate of several new non-fiction series, specials and original movies.

"Our goal in the evening is to build on our momentum as the brand leader in investigation and extend our appeal through more contemporary, faster paced reality-driven programming aimed at our growing younger demographic," said Marc Juris, General Manager of Court TV.

As part of the expansion into the entertainment arena, new series in primetime include "Casino Takedown," "LA Forensics," "Get Me Bruce Cutler!" and "Parco PI." Returning series include the network's popular signature shows -- "Forensic Files," "Psychic Detectives" and "Dominick Dunne's Power, Privilege and Justice."

The network's redesign -- including new logos, image spots and promos -- will be rolled out over the next few months and is being created and produced by Trollback & Company, an Emmy-winning bicoastal creative studio.

Court TV - The Investigation Channel(TM) is the leader in the investigation genre, providing a window on the American system of justice through distinctive programming that both informs and entertains. Court TV telecasts trials by day and high-profile original programs like Forensic Files(R), Psychic Detectives(TM) and Masterminds(TM) in primetime. Court TV is 50% owned by Time Warner, and 50% owned by Liberty Media Corp. The network is seen in almost 85 million homes. (http://www.courttv.com/ or AOL Keyword: Court TV)

Contact:
Jennifer Geisser - Court TV - (212) 973-7592 or geisserj@courttv.com
Carole Shander - Court TV - (212) 973-2629 or shanderc@courttv.com

Source: Court TV

CONTACT: Jennifer Geisser, +1-212-973-7592, geisserj@courttv.com, or
Carole Shander, +1-212-973-2629, shanderc@courttv.com, both of Court TV

Web site: http://www.courttv.com/

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