Jose Cuervo Celbrates Cinco de Mayo Holiday with More Than Just Margaritas

Jose Cuervo Celbrates Cinco de Mayo Holiday with More Than Just Margaritas

Hoobastank to Perform Live on CuervoNation for Invitation-Only VIPS & Celebrities

CUERVONATION, British Virgin Islands, March 29 /PRNewswire/ -- Jose Cuervo, the world's number one tequila brand, is hosting a Cinco de Mayo Holiday Concert. CuervoNation, a tiny eight-acre island off the coast of Tortola in the British Virgin Islands, is the location of the much-anticipated Cuervo de Mayo Holiday Concert, to be held on May 5th, 2005, featuring a special live performance by 2005 triple Grammy(C) nominee Hoobastank. Other special guest performances by top musical talent all-star DJs and celebrity attendees (all to be announced) are expected to converge on CuervoNation and make it a worldwide celebration of Cinco de Mayo.

The Cuervo de Mayo Holiday Concert is only accessible by invitation. Contests were held through radio station and on-line promotions from February 15th to March 15th in most markets, and 300 winners will be selected from 31 cities nationwide. These winners will be treated to a 4-day/3-night all- expenses-paid VIP experience. In CuervoNation, they will feel like stars as they celebrate this all-day event in the spirit of independence, as well as their right to Life, Liberty and the Pursuit of a Good Time. Surrounded entirely by picturesque coral reefs and a white sand beach, CuervoNation will be the most unique venue to experience Hoobastank and party with celebrity guests.

"Cinco de Mayo is a celebration of independence -- where better to celebrate this than with a rock concert at CuervoNation?" said Bertha Gonzalez, CuervoNation Ambassador to the U.S. "We are very excited that our island will host this one-of-a-kind experience and we hope Cinco de Mayo becomes as special a holiday worldwide as it is in CuervoNation."

There is still a chance for you to be a lucky attendee for this Cuervo de Mayo Holiday Concert, visit www.cuervo.com to enter the contest. The trip will be awarded on April 5th.

Vive Cuervo. Drink Responsibly

About CuervoNation

Located in the Caribbean just off the coast of Tortola, CuervoNation was founded in 1996 by Jose Cuervo Tequila as a haven for refugees from the "political correctness" movement. The tiny island-nation guarantees citizens 21 or older the right to Life, Liberty and a Pursuit of a Good Time.

About Jose Cuervo

Jose Cuervo is the largest producer of tequila throughout Mexico and around the world, exporting more than 50 million liters annually. In addition to Jose Cuervo Especial, the number one tequila worldwide, the Jose Cuervo portfolio of tequilas includes Jose Cuervo Clasico, Jose Cuervo Tradicional and Jose Cuervo Reserva de la Familia. The company also produces Jose Cuervo Margarita Mix and Authentic Jose Cuervo Margaritas.

About Diageo

Jose Cuervo Tequila is imported and marketed in the United States by Diageo North America, a subsidiary of Diageo plc. Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com.

Source: Diageo

CONTACT: Mary Kaye Daniels, +1-212-901-3938,
marykaye.daniels@bwr-ny.com, or Steven Wilson, swilson@bwr-la.com, or Heather
McGuire, hmcguire@bwr-la.com, all of BWR Public Relations, +1-310-550-7776,
for Diageo

Web site: http://www.cuervo.com/

Web site: http://www.diageo.com/

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