TI DLP(TM) Projectors and Samsung DLP(TM) TVs Deliver Best Picture at 77th Annual Academy Awards(R) Presentation

TI DLP(TM) Projectors and Samsung DLP(TM) TVs Deliver Best Picture at 77th Annual Academy Awards(R) Presentation

23 DLP Products Will Entertain Live Audience for 6th Consecutive Year

DALLAS, Feb. 23 /PRNewswire/ -- Texas Instruments (NYSE:TXN) (TI) today announced that projectors and televisions featuring its award-winning DLP(TM) technology have been selected to showcase the 77th Annual Academy Awards at the Kodak Theatre in Los Angeles this Sunday, Feb. 27th. This is the sixth consecutive year that DLP technology has served as the preferred display technology at the world's most popular awards ceremony.

13 DLP technology-based DP28sx projectors from Digital Projection will capture the excitement of each Oscar(R) moment on screens throughout the Kodak Theatre. In addition, 10 Samsung 56" DLP TVs (HL-P5674W) will provide high- definition picture clarity of the presentations and acceptance speeches. The Samsung DLP TVs, the industry's top selling line of DLP TVs, will give nominees, presenters and attendees the ability to view the show from multiple locations, including: the green room, the VIP room, and the lobby areas.

"Texas Instruments DLP Products is committed to supporting the Academy Awards with the best projection products for showcasing the stars on their special night," said John Van Scoter, Senior VP and General Manager, TI DLP Products. "We are honored that DLP technology will once again be prominently featured at the Oscars -- giving attendees, as well as home viewers, a visually-stunning journey through the best cinematic achievements of the past year."

"The Academy Awards are one of the most highly-watched events of the year, and we strive not just to entertain the millions of movie-lovers worldwide; but also the well-known attendees who want to have a memorable live viewing experience," said Michael Seligman, Supervising Producer, Academy Awards. "The DLP projectors and TVs will give the 3,400 capacity audience an engaging experience -- capturing the bright smiles and reflective tears of Oscar winners throughout the night."

About Texas Instruments DLP Products

Texas Instruments DLP(TM) display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large-screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(TM)). More than 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 5 million DLP subsystems have been shipped. For more information, please visit www.dlp.com .

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and telecommunications products. The SEA organization oversees the North American operations of Samsung's Consumer Electronics Division, Information Technology Division, Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs.

Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.


Source: Texas Instruments DLP Products

CONTACT: Molly Mulloy of Texas Instruments DLP Products,
+1-214-567-3125, or mollym@ti.com ; or Nick Mendoza of Rogers & Cowan,
+1-310-854-8128, or nmendoza@rogersandcowan.com , for Texas Instruments DLP
Products; or Aaron Uhrmacher, aaronu@hwhpr.com , or Russ Rowland,
russr@hwhpr.com , both of HWH Public Relations, +1-212-355-5049, for Samsung

Web site: http://www.dlp.com/
http://www.ti.com/
http://www.samsung.com/


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