Swedish Fish(R), Sour Patch(R) and Chiclets(R) Hit the Music Arena with an Exclusive Event Featuring Pop Superstars Ryan Cabrera and Vanessa Carlton

Swedish Fish(R), Sour Patch(R) and Chiclets(R) Hit the Music Arena with an Exclusive Event Featuring Pop Superstars Ryan Cabrera and Vanessa Carlton

'Sweeten Your Tone' at an exclusive private performance in Los Angeles and mall events nationwide

PARSIPPANY, N.J., Feb. 23 /PRNewswire/ -- Cadbury Adams USA LLC today announced that popular recording artists Ryan Cabrera and Vanessa Carlton will headline a private event, hosted by Swedish Fish, Sour Patch and Chiclets. One song from Carlton's live performance will be converted into a one-of-a-kind cell phone ringtone for the audience, comprised of grand-prize winners from the "Sweeten Your Tone" sweepstakes. Winners will be chosen from sweepstakes entries submitted through the Swedish Fish, Sour Patch and Chiclets official websites and through in-market radio promotions. **

(Photo: http://www.newscom.com/cgi-bin/prnh/20050223/NYW055-ahttp://www.newscom.com/cgi-bin/prnh/20050223/NYW055-b )

The event will feature Atlantic Records artist Ryan Cabrera, who has quickly gained national recognition with a chart-topping single, "On the Way Down". The 21-year old musician's guitar rock and lyrical angst -- displayed on his full-length debut, Take It All Away -- continues to win fans. Joining Cabrera for the event and providing an exclusive limited edition ringtone for the crowd will be critically renowned singer-songwriter Vanessa Carlton, performing hits from her latest release, Harmonium, featuring the single "White Houses."

"We're excited to have talented artists like Ryan Cabrera and Vanessa Carlton on board for the 'Sweeten Your Tone' program. Both are extremely talented and energetic," said Bill Higgins, Vice President for Youth Marketing. "We are extremely pleased to offer such fantastic entertainment and a unique ringtone to our loyal customers."

Swedish Fish, Sour Patch and Chiclets will also host "Sweeten Your Tone" events at malls in ten major cities across the country -- including Los Angeles, New York, Miami, Boston and Chicago. High-tech "candy machines" will dispense ringtones to consumers who stop by with a Swedish Fish, Sour Patch or Chiclets proof-of-purchase over the two-month promotional period, which began January 17 (see complete list of participating malls and dates attached).

To learn more about the "Sweeten Your Tone" program created by Gold n Fish Marketing Group based in Armonk, NY -- and other brand events and promotions -- check out the brand's newly re-designed, highly interactive websites: http://www.originalswedishfish.com/, http://www.sourpatchkids.com/, and http://www.chiclets.com/. Visitors are encouraged to "Fish for Ringtones" on the Swedish Fish site, "Name That Tone" on the Chiclets site and download a ringtone to "Match their Mood" in the Sour Patch music room. The sites also offer fun facts, product and company information and other special features.

** The last date to enter the sweepstakes is March 31, 2005.

ABOUT CADBURY ADAMS USA LLC

Cadbury Adams USA LLC, based in Parsippany, NJ, is the U.S. confectionery business unit of London-based Cadbury Schweppes plc, a global company that manufactures, distributes and markets branded confectionery and beverage products in approximately 200 countries. The brand portfolio of Cadbury Adams USA LLC and its affiliates includes Bubbaloo(R), Bubblicious(R), Certs(R), Chiclets(R), Dentyne Ice(R), Dentyne Fire(R), Dentyne Tango(TM), Halls(R), Halls Fruit Breezers(R), Sour Patch(R), Swedish Fish(R), Trident(R) and Trident White(R).

Swedish Fish is a registered trademark of MalacoLeaf, AB, Sweden, used under license.

Swedish Fish, Sour Patch and Chiclets proudly announce the following schedule for the "SWEETEN YOUR TONE" program:

January 21 - January 23: Burlington, MA [Boston] - Burlington Mall
January 28 - January 30: Jersey City, NJ [New York] - Newport Center
February 4 - February 6: Concord, NC [Charlotte] - Concord Mills Mall
February 11 - February 13: Miami, FL [Miami] - Dadeland Mall
February 18 - February 20: Buford, GA [Atlanta] - Mall of Georgia
February 25 - February 27: Niles, IL [Chicago] - Golf Mills Shopping Mall
March 4 - March 6: Minneapolis, MN [Minneapolis] - Mall of America
March 11 - March 13: Lakewood, CA [Los Angeles] - Lakewood Center
March 18 - March 20: Daly City, CA [San Francisco] - Serramonte Center
March 25 - March 27: Portland, OR [Portland] - Lloyd Center

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050223/NYW055-a
http://www.newscom.com/cgi-bin/prnh/20050223/NYW055-b
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3 PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: Cadbury Adams USA LLC

CONTACT: Media - Genevieve Marrin, +1-212-242-9353, ext. 125,
gmarrin@laforce-stevens.com for Cadbury Adams USA LLC

Web site: http://www.originalswedishfish.com/
http://www.sourpatchkids.com/
http://www.chiclets.com/

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