RightNow CRM 7.0 Named Product of the Year by Customer Inter@ction Solutions Magazine for Fifth Straight Year

RightNow CRM 7.0 Named Product of the Year by Customer Inter@ction Solutions Magazine for Fifth Straight Year

Industry's Leading On Demand Customer Relationship Management Solution Honored for Innovation and Value

BOZEMAN, Mont., Feb. 3 /PRNewswire-FirstCall/ -- RightNow(R) Technologies (NASDAQ:RNOW), a leading provider of on demand CRM software solutions, today announced RightNow CRM(TM) 7.0 has been honored with Customer Inter@ction Solutions' 2004 Product of the Year award. This is the fifth consecutive year that RightNow has been selected to receive this award by the magazine.

RightNow CRM is comprised of three applications built on a common base: RightNow Service(TM), an award-winning multi-channel customer service and support application; RightNow Sales(TM), a powerful sales force automation application; and RightNow Marketing(TM), a multi-channel marketing automation application. By delivering real-time, actionable customer insight across departments, RightNow CRM empowers mid-sized and Global 2000 organizations to grow revenue, strengthen customer loyalty and increase operational efficiency during every customer interaction.

RightNow's on demand model eases implementation, accelerates time-to-benefit and increases ROI by eliminating many of the costs associated with conventional enterprise software deployments.

"Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements," Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions, said. "RightNow has demonstrated to the editors of Customer Inter@ction Solutions that it has gone the extra mile to help improve both the customer experience and the ROI for organizations that use its solutions."

Customer Inter@ction Solutions, published by Technology Marketing Corporation, named its 2004 Product of the Year Award winners in the magazine's January 2005 issue.

"RightNow is very excited to see that the work of our world-class development team has once again been recognized by the editors of Customer Inter@ction Solutions," Sean Forbes, vice president of marketing and business development at RightNow, said. "However, our customers are the true winners of this award because RightNow CRM empowers them to fulfill critical CRM objectives without the ROI-inhibiting technology ownership costs that typically burden traditional enterprise software deployments."

About TMC(R)

Celebrating more than 30 years as a leading publisher, Technology Marketing Corporation (TMC(R)) publishes Customer Inter@ction Solutions(R) and INTERNET TELEPHONY(R) magazines, Web portal TMCnet.com, and the online publications SIP(TM), Speech-World(TM), VoIP Developer(TM), WiFI Telephony(TM), WiMAX(TM), Alternative Power(TM) and BiometriTech(TM). TMC(R) is also the first publisher to test new products in its own on-site laboratories, TMC(R) Labs. TMC(R) produces INTERNET TELEPHONY(R) Conference & EXPO, VoIP Developer Conference(TM) and Global Call Center Outsourcing Summit(TM). TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.

About RightNow Technologies, Inc.

RightNow (NASDAQ:RNOW) provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers. More than 1,200 organizations worldwide use RightNow solutions including British Airways, British Telecom, Cisco Systems, Continental Tire North America, The Dow Chemical Company, John Deere, Nikon and the Social Security Administration. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement.

The risks and uncertainties referred to above include, but are not limited to, risks associated with our business model, our past operating losses, possible fluctuations in our operating results and our rate of growth, interruptions or delays in our hosting operations, breaches of our security measures, our ability to expand, retain and motivate our employees and manage our growth, and our plans for new product releases. Further information on potential factors that could affect our financial results is included in our registration statement on Form S-1 and in other filings with the Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.

BRNOW


Source: RightNow Technologies, Inc.

CONTACT: Jason Treu of RightNow Technologies, +1-972-232-3977, or cell,
+1-214-893-3096, jtreu@rightnow.com

Web site: http://www.tmcnet.com/

Web site: http://www.rightnow.com/


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