LogicaCMG Launches New Mobile Music Solution at 3GSM World Congress

LogicaCMG Launches New Mobile Music Solution at 3GSM World Congress

LONDON, February 16/PRNewswire/ -- LogicaCMG today announced at the 3GSM World Congress in Cannes, France,
that it has launched an innovative new mobile music solution that will help
mobile operators to capitalise on this booming market.



In 2004, 200 million songs were bought online in Europe and the US, ten
times more than the year before, and sales generated by mobile music
downloads amounted to more than USD 3.1 billion. With the LogicaCMG solution
installed on a mobile operator's network, subscribers can use their mobile
handset to identify, download and pay for music and other multimedia content,
such as music video clips.



When users hear a favourite song played on the radio or a stereo, for
example, they simply point their handset toward the source of the music and
the mobile service will immediately identify the tune. The subscriber then
has the option to download a sample of the tune as a ring tone for their
mobile handset, or to purchase the entire song in MP3 format. A picture of
the artist as a background image for the display screen is also offered,
along with a subscription service to purchase other songs from the music
charts. LogicaCMG has trialed the new solution with several mobile networks,
including O2 Germany, which has been successfully using it as the basis for
its `Musicspy' music recognition service for more than a year.



Chris McDermott, CEO of LogicaCMG's telecoms business, said: "The mobile
music market is really going to take off in 2005 and we expect to see the
success of today's iPod business will rapidly extend to music downloaded to
mobile phones. The potential for network operators worldwide to generate new
revenue streams from it is enormous. The boom in mobile music is yet to come
and our technology solutions will make it easy for operators to make a head
start on this opportunity."



The music recognition technology used by LogicaCMG is supplied by the
Fraunhofer Institute for Digital Media Technology (IDMT), which also
developed the MP3 format. LogicaCMG's solution supports all mobile
communication channels, including SMS, MMS, WAP, streaming and voice portals.
Consumers are able to use voice control to select and purchase digital
content via a speech dialog system. Real time transcoding ensures that the
content is customised and compatible to the recipient's mobile device.
Digital rights management (DRM), which is of such importance to the music
industry, is also supported by LogicaCMG's solution as it complies with the
Open Mobile Alliance's (OMA) DRM standards 1.0 and 2.0.



LogicaCMG also supplies the link to billing systems along with the music,
making it easy for network operators to tap into additional sources of
revenue. An object-oriented framework facilitates integration into the
existing business processes. Content from different providers can be bundled
into a single offering.



Notes to Editors



About LogicaCMG



LogicaCMG is a major international force in IT services and wireless
telecoms. It provides management and IT consultancy, systems integration and
outsourcing services to clients across diverse markets including public
sector, telecoms, financial services, energy and utilities, industry,
distribution and transport. Formed in December 2002, through the merger of
Logica and CMG, the company employs around 20,000 staff in offices across 34
countries and has nearly 40 years of experience in IT services. Headquartered
in Europe, LogicaCMG is listed on both the London and Amsterdam stock
exchanges (LSE: LOG; Euronext: LOG). More information is available from
www.logicacmg.com



Source: LogicaCMG

Press contacts: Susan Dempsey, Marketing communications director, LogicaCMG global telecoms Tel: +353-1-819-3706, Email: Susan.Dempsey@logicacmg.com; Katy Ludditt / Cathy Owen, Band & Brown Communications, Tel: +44(0)207-419-7000, Email: katy.ludditt@bbpr.com / cathy.owen@bbpr.com


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