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International Entertainment News

Wednesday, February 16, 2005

TV Games(TM) Go Wireless With Ms. Pac-Man(R)

TV Games(TM) Go Wireless With Ms. Pac-Man(R)

MALIBU, Calif., Feb. 16 /PRNewswire-FirstCall/ -- One of the most beloved TV Games(TM) titles, Ms. Pac-Man TV Games(TM), is going wireless! Ms. Pac-Man Wireless TV Games(TM) will be available at retail this spring. Ms. Pac-Man Wireless TV Games will feature seven original Namco(R) arcade games, the five classic favorites from the original Ms. Pac-Man TV Games controller, plus two new games. Going wireless has never been easier -- just plug the receiver base directly into your TV and play wire-free up to 25 feet!

(Photo: http://www.newscom.com/cgi-bin/prnh/20050216/LAW058 )

Ms. Pac-Man Wireless TV Games is JAKKS Pacific Inc.'s (NASDAQ:JAKK) first wireless TV Games unit. The wireless gaming system allows players to save high scores and compete for the top spot! The new controller takes nostalgia a step further by emulating the original arcade table from the 80s. Like its predecessor, Ms. Pac-Man Wireless TV Games(TM) includes retro gaming delights Ms. Pac-Man(R), Galaga(R), Pole Position(R), Xevious(R) and Mappy(R), as well as recent additions -- New Rally X(TM) and Bosconian(TM). The newly designed joystick features twist control steering for Pole Position(R), 8-way steering for Bosconian(TM) and a 4-way notch plate feature in Ms. Pac-Man(R) for more precise control.

"JAKKS Pacific(R) is excited to take the Plug-It-In & Play(TM) category to the next level with the release of the company's first wireless TV Games unit," said Stephen Berman, president and COO of JAKKS Pacific. "Wireless technology continues to evolve everyday and we look forward to developing products that grow with the new advancements. We expect to introduce at least three additional wireless TV Games products this year."

TV Games is a plug and play gaming system that contains multiple games in one single controller. All that is needed are batteries and a TV -- no videogame consoles are required. Simply plug the TV Games controller into the A/V jacks of any standard television set, turn it on and play! The lightweight, compact, all-inclusive controller houses a combination of videogames with all of the hardware and software built right in. This technology allows gaming fans to enjoy a number of videogames with just one single purchase.

Ms. Pac-Man Wireless TV Games(TM) retails for approximately $29.99 and will be available at mass merchants, electronics, toy and specialty retailers nationwide this spring, with additional wireless titles joining the line-up in the Fall.

JAKKS Pacific's TV Games line was included in multiple best toy lists this holiday season, including Toy Wishes' Hot Dozen List, Toys "R" Us' Joy List and KB Toys' Hot Holiday List. For more information on JAKKS' TV Games, go to www.jakkstvgames.com.

About JAKKS Pacific, Inc.:

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre- School, Plush, Construction Toys, Electronics and Dolls. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R) and TV Games(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(R) video games. For further information, visit www.jakkspacific.com or www.jakkstvgames.com.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

For further information please contact: Genna Goldberg, +1-310-455-6235, gennag@jakks.net, or Anne-Marie Feliciano, +1-310-455-6245, anne-marief@jakks.net, both of JAKKS Pacific, Inc.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050216/LAW058
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: JAKKS Pacific, Inc.

CONTACT: Genna Goldberg, +1-310-455-6235, gennag@jakks.net,
or Anne-Marie Feliciano, +1-310-455-6245, anne-marief@jakks.net,
both of JAKKS Pacific, Inc.

Web site: http://www.jakkstvgames.com/

Web site: http://www.jakkspacific.com/

NOTE TO EDITORS: Visit the JAKKS Pacific Showroom at the New York International Toy Fair -- 200 Fifth Avenue, Room 634. Media can schedule a same-day appointment by calling 818-357-3696. Toy Fair Product Images are available on our Toy Fair FTP site at ftp://216.216.29.30, Username: toyfair, Password: t0yfa1r.

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