IMAX Signs Deal for First Multiplex-Based IMAX(R) Theatre in The Netherlands

IMAX Signs Deal for First Multiplex-Based IMAX(R) Theatre in The Netherlands

AMSTERDAM, The Netherlands, February 2/PRNewswire/ --

- Leading Commercial Exhibitor Pathé Netherlands to Install IMAX(R) MPX
(TM) Theatre System at Multiplex in Amsterdam




IMAX Corporation (NASDAQ: IMAX; TSX: IMX) and Pathé Netherlands, the
leading commercial exhibitor in The Netherlands, today announced an
agreement to install an IMAX(R) MPX(TM) theatre system in Amsterdam at the
biggest multiplex in the country. It will be the first IMAX(R) theatre in
Amsterdam, the first to showcase Hollywood movies in IMAX's format in The
Netherlands, and is expected to open Spring 2005. The deal advances IMAX's
commercial growth strategy in Europe by establishing a multiplex-based IMAX
theatre in a high visibility market and location, with the backing of one
of the continent's leading exhibitors.


"IMAX has established itself as the newest distribution platform for
blockbuster Hollywood films, with IMAX DMR(R) releases posting impressive
results around the world," said Lauge Nielsen, Managing Director of Pathé
Netherlands. "The IMAX Experience(R) helps draw more people to a multiplex,
and with the advent of the IMAX MPX system, we are able to quickly and cost
effectively add an IMAX theatre to one of our top performing locations. We
look forward to offering moviegoers in The Netherlands a whole new way to
experience Hollywood films."


"We're excited about the opportunity to put an IMAX theatre in one of
the best locations in the Netherlands and work with leading exhibitor Pathé
Netherlands, which operates the highest grossing and most successful
multiplexes in the country," said IMAX Co-CEO's and Co-Chairmen Richard L.
Gelfond and Bradley J. Wechsler. "History has shown that a great location
and a great exhibitor translate into a very successful IMAX theatre, and we
believe that the ability to show fantastic event movies like Robots and
Charlie and the Chocolate Factory in IMAX's format will only magnify that
success. We feel there are a number of opportunities to grow the IMAX
theatre network in Europe and that this key strategic location will help
drive demand for The IMAX Experience around the region."


Pathé Netherlands will retrofit an existing stadium seating auditorium
at the Pathé Arena multiplex in Amsterdam, which will be the first
multiplex-based IMAX theatre in The Netherlands. The theatre will be
capable of showing Hollywood event films that have been converted into
IMAX's format using IMAX DMR (Digital Re-mastering) technology, as well as
original IMAX 2D and IMAX(R) 3D films. IMAX's 2005 commercial film slate
includes Twentieth Century Fox's Robots: The IMAX Experience and Warner
Bros. Pictures' Charlie and the Chocolate Factory: The IMAX Experience.




About Pathé Netherlands


-----------------------


Pathé Netherlands is part of EuroPalaces, Europe's leading cinema
exhibition company. In the Netherlands, Pathé operates 12 cinemas with 100
screens. Over the years, Pathé has established itself as a very strong
brand with consumer awareness levels of over 90%. Consistent quality in
product, projection and service has made Pathé the market leader.




About IMAX Corporation


----------------------


Founded in 1967, IMAX Corporation is the newest distribution platform
for Hollywood content and one of the world's leading entertainment
technology companies. IMAX's businesses include the creation and delivery
of the world's best cinematic presentations using proprietary IMAX and IMAX
3D technology, and the development of the highest quality digital
production and presentation. IMAX has developed revolutionary technology
called IMAX DMR (Digital Re-mastering) that makes it possible for virtually
any 35mm film to be transformed into the unparalleled image and sound
quality of The IMAX Experience. The IMAX brand is recognized throughout the
world for extraordinary and immersive family entertainment experiences. As
of September 30, 2004, there were 235 IMAX theatres operating in 35 countries.




IMAX(R), IMAX(R) 3D, IMAX DMR(R) and The IMAX Experience(R) are
trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.




This press release contains forward looking statements that are based
on management's assumptions and existing information and involve certain
risks and uncertainties which could cause actual results to differ
materially from future results expressed or implied by such forward looking
statements. Important factors that could affect these statements include
the timing of theatre system deliveries, the mix of theatre systems shipped
, the timing of the recognition of revenues and expenses on film production
and distribution agreements, the performance of films, the viability of new
businesses and products, and fluctuations in foreign currency and in the
large format and general commercial exhibition market. These factors and
other risks and uncertainties are discussed in the Company's Annual Report
on Form 10-K/A for the year ended December 31, 2003 and in the subsequent
reports filed by the Company with the Securities and Exchange Commission.



Source: Imax Corporation

For further information: Media: IMAX Corporation, New York, Romi Schutzer, +1-(212)-821-0144, rschutzer@imax.com; Analysts: IMAX Corporation, New York, Cheryl Cramer, +1-(212)-821-0121, ccramer@imax.com; Pathé: Publicity Company, Amsterdam, Trix van Alphen, +31-020-6127000, trix@publicy.nl; Business Media: Sloane & Company, New York, Whit Clay, +1-(212)-446-1864, wclay@sloanepr.com; Entertainment Media: Newman & Company, Los Angeles, Al Newman, +1-(310)-278-1560, asn@newman-co.com


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