blinkx Brings Users Formula 1 on Demand

blinkx Brings Users Formula 1 on Demand

blinkx Signs Content Partnership With Revs.tv

SAN FRANCISCO, Feb. 14 /PRNewswire/ -- blinkx, the smartest thing on your computer and on the Web, today announced an agreement with Revs.tv to make hundreds of hours of motorsports (Formula 1 teams, rally, motorcycles, etc) and automotive footage available from www.blinkx.tv. Formula 1 fans will be able to catch up on many of the teams' pre-season exploits, as well as view some important historical moments from years gone by. blinkx's advanced search capabilities, which index the entire video stream at source, enable users to cut right to the critical moment in the action by typing a few words into the search box.

Revs.tv has teamed up with www.blinkx.tv in time for the new motorsports season so users will be able to watch the very latest team news the moment it becomes available. blinkx TV provides motorsports fans with a new, dynamic way to watch their favourite sports, and adds motorsports to blinkx's extensive sports programming for the first time. Content from Revs.tv, who help motorsport clients increase the exposure of their teams and sponsors, will be available from the blinkx.tv website as well as a part of the blinkx toolbar video channel. blinkx TV, already home to thousands of hours of sports content and used by consumers across the globe, will assist Revs.tv and its clients in raising brand awareness by making popular content fully searchable and highly accessible to a well qualified target audience. Consumers searching for Formula 1 content on blinkx TV, will for example, find footage of private track action, team stories away from the circuit, plus the latest cars unveiled by Toyota, B.A.R and most teams, which will be automatically linked to Revs.tv footage.

"www.blinkx.tv provides a great distribution channel for us; by making Motorsport and Automotive available online on demand, we're able to reach a much wider audience. It's also a great branding exercise for our clients who are looking for new ways to ways to increase exposure and gain even more momentum for their teams and sponsors " said Cynan Rhodes, technical director. "We've realised the value we can get from making content available online, both in terms of branding and user experience -- the blinkx TV search is second to none and we're proud to make our clips a part of that."

"Sports fans have been watching their favourite teams and sports through www.blinkx.tv since its launch last year -- feedback has been overwhelmingly enthusiastic and we're pleased to be adding more content," said Federico Grosso, Vice President Business Development, blinkx. "Partnering with blinkx enables RevsTV to increase their clients' prominence with their target audience while providing consumers with new, improved ways to find and enjoy their favourite sport. Bringing Motorsport straight from the trackside to the computer, blinkx lets users choose exactly what they want to watch and when they want to watch it."

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at www.bxfind.com and www.blinkx.tv, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, www.blinkx.tv makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.


Source: blinkx

CONTACT: Anouska Jayetileke of Mantra PR in London, +44-207-907-7800, or
ajayetileke@mantra-pr.com, or Julia Blystone of Outcast Communications,
+1-415-392-8282, or Julia@outcastpr.com, both for blinkx

Web site: http://www.blinkx.com/


-------
Profile: intent