Atari Announces Tycoon City: New York

Atari Announces Tycoon City: New York

Rise to Riches as a Famous Entrepreneur in New PC Game

BEVERLY, Mass., Feb. 9 /PRNewswire-FirstCall/ -- Atari, Inc. (NASDAQ:ATAR) announced today that Tycoon City(TM): New York, a PC game that challenges players to "make it big" in Manhattan, is in development and scheduled to ship during the Holiday 2005 season. In Tycoon City: New York, players become moguls by constructing and customizing hundreds of businesses and famous landmarks anywhere and anyway they want in a bustling simulation of New York City. Players must create and improve their businesses to outclass the competition, and become rich and famous in New York City.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050209/NYW061 )

"Tycoon City: New York is a high quality, visually rich Tycoon title that truly brings the city that never sleeps to life by allowing players to create their very own versions of Manhattan and fulfill their fantasies of building a business empire in The Big Apple," said John Billington, Senior Brand Manager for Atari, Inc. "Tycoon City: New York is a game that is easy to play, yet difficult to master, providing a multitude of strategic challenges and the fun of customizing New York City without requiring a degree in city planning."

In Tycoon City: New York players start from humble beginnings as a budding entrepreneur, and build a Manhattan empire by creating, upgrading, and customizing more than 100 types of major businesses. Some challenges include running a nightclub, owning a hot new restaurant, staging a concert in Central Park, and opening a Broadway theater.

With world-renowned landmarks, true-to-life neighborhoods, and spectacular New York events, Tycoon City: New York puts players in the thick of the action, becoming major moguls in America's most exciting city. High-profile industries, real-world brands, and a bustling round-the-clock lifestyle give every player the chance to make it.

Tycoon City: New York is being developed by Deep Red Games and will be launched on the PC for the Holiday 2005 season. Additional information about the franchise is available at http://www.atari.com/tycooncity.

About Atari

New York-based Atari, Inc. (NASDAQ:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit http://www.atari.com/.

All other trademarks are the property of their respective owners.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050209/NYW061
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Atari, Inc.

CONTACT: Stacey Clement of Atari, Inc., +1-978-921-3372,
stacey.clement@atari.com; or Karen Schachter of HighWater Group PR,
+1-212-338-0077 x308, karen@highwatergroup.com, for Atari, Inc.

Web site: http://www.atari.com/
http://www.atari.com/tycooncity


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