Bradley Pharmaceuticals Selects StayinFront as Mobile CRM Solution

Bradley Pharmaceuticals Selects StayinFront as Mobile CRM Solution

- Specialty Pharmaceutical Company Looks to StayinFront for CRM Technology to Increase Sales Force Effectiveness -

FAIRFIELD, N.J., Feb. 9 /PRNewswire/ -- StayinFront, a leading global provider of world-class enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced Bradley Pharmaceuticals, Inc. (NYSE:BDY) has selected StayinFront as their CRM partner. Bradley Pharmaceuticals will implement StayinFront Visual Elk(R), the industry-leading CRM platform, and StayinFront Panorama(R), a powerful data analysis and decision support tool. The StayinFront Visual Elk(R) system is a PDMA compliant tool that captures electronic signatures and tracks sample distribution and inventory management.

Daniel Glassman, Bradley Pharmaceuticals' Chief Executive Officer, said, "StayinFront Visual Elk(R) was the automated sales force solution used by Bioglan Pharmaceuticals Company, which Bradley acquired in July 2004. The Management Team chose to adopt StayinFront for the Company's entire field force, consisting of 177 representatives. Management believes that StayinFront can help meet the increasing record-keeping and informational needs of the sales forces of both Bradley's Doak Dermatologics and Kenwood Therapeutics operating units, providing the representatives with faster access to prescription data. This information will help them to carefully target high-prescribing physicians, which may result in increased prescriptions."

Thomas R. Buckley, Chief Executive Officer of StayinFront, said, "Our clients report solid return on their StayinFront investments. Our experience within the pharmaceutical industry is significant, and combined with the unique architecture of our products, allows us to respond rapidly and cost- effectively to companies undergoing accelerated growth and expansion such as Bradley Pharmaceuticals. We are pleased that Bradley has selected StayinFront as their CRM partner and look forward to a long-term relationship."

About Bradley Pharmaceuticals, Inc.

Bradley Pharmaceuticals, Inc. (NYSE:BDY), was founded in 1985 as a specialty pharmaceutical company marketing to niche physician specialties in the U.S. and 38 international markets. Bradley's success is based on the strategy of Acquire, Enhance and Grow. Bradley acquires the nonstrategic brands of other companies or develops products internally, enhances these brands with line extensions and improved formulations and grows the products through promotion, advertising and selling activities to optimize life cycle management. Bradley Pharmaceuticals has two operating units: Doak Dermatologics, specializing in topical therapies for dermatology and podiatry, and Kenwood Therapeutics, providing gastroenterology, respiratory and other internal medicine brands. Bradley's consistent growth has been recognized in 2004 by FORTUNE magazine, which ranked Bradley tenth in its annual list of the 100 fastest-growing companies, as well as Forbes magazine, which ranked Bradley fifteenth in its annual list of the 200 Best Small Companies. Bradley Pharmaceuticals has also been named to Standard & Poor's S&P SmallCap 600 GICS(R) Index. For further information please go to http://www.bradpharm.com/.

About StayinFront Visual Elk

StayinFront Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. StayinFront Visual Elk is a highly configurable, cost-effective, enterprise-wide solution. The unique Object-Oriented data models utilized in StayinFront Visual Elk allow an exact fit CRM system to be configured for use with an existing business structure without costly and time-consuming programming code. The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

About StayinFront, Inc.

StayinFront, Inc. is a leading global provider of world-class enterprise- wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes StayinFront Visual Elk, the company's flagship CRM software; StayinFront Panorama, a powerful stand-alone or integrated data analysis and decision support tool; StayinFront Web Works, an eBusiness configuration technology; StayinFront Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices, and Industry Add-ins and Solution Add-ins for specific business management needs.

StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Among the analysts following our company and products is Dale Hagemeyer of Gartner, Inc.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand. The company can be contacted via the Web at http://www.stayinfront.com/.

Note to editors: Visual Elk and Panorama are registered trademarks of StayinFront, Inc. Pocket Elk, Web Works, Active Elk and StayinFront are trademarks of StayinFront, Inc. All other trademarks are owned by their respective companies.


Source: StayinFront, Inc.

CONTACT: StayinFront Contact: Sam Barclay of StayinFront, Inc.,
+1-973-461-4800, sbarclay@stayinfront.com; or Agency Contact: Jeanne Achille
of The Devon Group, +1-732-542-2000 Ext. 11, jeanne@devonpr.com, for
StayinFront

Web site: http://www.bradpharm.com/

Web site: http://www.stayinfront.com/


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