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Thursday, February 24, 2005

50 Cent to Join Eminem on SIRIUS Satellite Radio's Shade 45 Channel

50 Cent to Join Eminem on SIRIUS Satellite Radio's Shade 45 Channel

'G Unit Radio' to Air All Day Saturdays With a Lineup of DJs and Shows

NEW YORK, Feb. 24 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (NASDAQ:SIRI) announced today that multi-platinum artist 50 Cent will create and host exclusive programming on Shade 45, the new uncensored hip-hop radio channel co-produced by SIRIUS and Eminem.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050224/NYTH029http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )


50 Cent will oversee G Unit Radio, which will take over Shade 45 all day on Saturdays with an innovative mix of shows and DJs produced by his own DJ, Whoo Kid.

"I'm bringing my A-game to SIRIUS," said 50 Cent. "G Unit Radio is gonna blow up on Shade 45."

"Eminem and 50 Cent are two of the biggest names in hip-hop today" said SIRIUS President of Sports and Entertainment Scott Greenstein. "On Shade 45, 50 Cent will bring G Unit's world to SIRIUS listeners."

SIRIUS launched Shade 45, the uncensored, commercial-free hip-hop music channel created by Eminem, Shady Records, Interscope Records and SIRIUS in October 2004. The channel also features other high profile figures in the world of hip-hop, including Eminem's own DJ Green Lantern and Radio/Mixshow DJ of the Year Clinton Sparks. The channel also regularly features celebrity guests.

50 Cent, one of the most notorious figures in rap music, is also one of its most successful. His 2003 debut album, Get Rich or Die Tryin', has sold more than 11 million copies. He has launched a successful G Unit clothing and footwear line, and can also be seen in an upcoming Jim Sheridan film, which is reported to be a semi-autobiographical film based on his ascension from drug dealer to superstar.

50 Cent's first radio show on SIRIUS, The Personal Preview Special, will showcase songs and exclusive commentary from his new album The Massacre, due out on March 3rd. The show will be co-hosted by Whoo Kid and will air tomorrow, Friday February 25th at 8 p.m. EST, only on Shade 45.

About SIRIUS

SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Lexus, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Scion, Toyota, Volkswagen and Volvo. Hertz currently offers SIRIUS at 53 major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050224/NYTH029
http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: SIRIUS Satellite Radio

CONTACT: Andrea Ferguson, Dan Klores Communications, +1-212-981-5242,
andrea_ferguson@dkcnews.com, for SIRIUS Satellite Radio

Web site: http://www.sirius.com/


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