NeWave Enhances Customer Acquisition Method Using Google AdWords CPC Search Campaign

NeWave Enhances Customer Acquisition Method Using Google AdWords CPC Search Campaign

LONG BEACH, Calif., Jan. 12 /PRNewswire-FirstCall/ -- NeWave, Inc. (BULLETIN BOARD: NWAV) today announced an enhanced method of acquiring members through the Google AdWords program.

NeWave CEO Michael Hill stated, "The relationship with Google provides us with a completely innovative way of building our customer membership for Onlinesupplier.com. By adding Google's AdWords program, we can diversify the way new members are generated and thereby reduce our risk in advertising. We believe with the additional advertising options now available to us, NeWave will add a new demographic to its customer base." He added, "We also believe we can lower our customer acquisition cost through the AdWords program. CPC search engines are experiencing tremendous growth and this form of advertising allows us to take full advantage of this medium."

* According to DoubleClick, the leading provider of data and technology
solutions for marketers, advertising agencies and web publishers, the
average order value (AOV) for search-related purchases was $139 in Q4
2004 as compared to $91 a year earlier, an increase of 52%.

* According to Jupiter Research, U.S. online retail sales were expected
to reach $65 billion in 2004, and will continue to grow by a compound
annual growth rate of 17 percent through 2008 to top $117 billion.
According to the report, "Market Forecast: U.S. Retail 2004-2008," the
growth in online retail will be due in part to new online buyers, not
just veterans, who have come to embrace the medium. Jupiter expects
that the online buying population will have grown by 14 percent in
2004, representing 30 percent of the U.S. population. By 2008, one-
half of the population are expected to make purchases online.

About NeWave, Inc.


NeWave is a direct marketing company which utilizes the internet to maximize the income potential of its customers, by offering a fully integrated turnkey e-commerce solution. NeWave's wholly-owned subsidiary Onlinesupplier.com, offers a comprehensive line of products and services at wholesale prices through its online club membership. Additionally, NeWave's technology allows both large complex organizations and small stand-alone businesses to create, manage, and maintain effective website solutions for e-commerce. To find out more about NeWave (BULLETIN BOARD: NWAV) , visit our websites at www.newave-inc.com, www.onlinesupplier.com and www.auctionliquidator.com. The Company's public financial information and filings can be viewed at www.sec.gov.

Forward Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products and services or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.


Source: NeWave, Inc.

CONTACT: Michael Novielli, Chairman of NeWave, Inc., +1-203-791-3838,
mnovielli@newave-inc.com

Web site: http://www.auctionliquidator.com/

Web site: http://onlinesupplier.com/

Web site: http://www.newave-inc.com/


-------
Profile: intent