Kagi Introduces KRM Program to Simplify Purchasing Software Online at MacWorld

Kagi Introduces KRM Program to Simplify Purchasing Software Online at MacWorld

The Kagi Registration Module (KRM) Eliminates the Need for a Web Browser, Simplifying the Buying Process and Increasing Impulse Purchases

SAN FRANCISCO, MacWorld Booth 749, Jan. 10 /PRNewswire/ -- Kagi, a leading provider of end-to-end outsourced electronic commerce, technology, tools, and solutions for software publishers and sellers of hard goods, has introduced at MacWorld, a program which simplifies the procedure for individuals to purchase and register software online. The program, named Kagi Registration Module (KRM), eliminates the need to use a Web browser in the purchasing process.

"Typically, if an individual is interested in purchasing a software application, he or she downloads it and can try it for a limited amount of time," commented S. Kee Nethery III, President/CEO of Kagi. "If they like it and decide to buy it, they then have to type a URL into a browser, submit their purchase details, and then take the resulting software registration code and insert it into the software. Our new KRM program eliminates the hassle, making the buying process quick and easy, by removing all the browser related activities and reducing the buying process down to, decide to buy, submit purchase details in the program, and everything else is handled automatically."

With KRM, customers pay for and register the software without ever leaving the desired application itself. By eliminating the need of a Web browser, the new program reduces the number of steps necessary to make the purchase, thus increasing impulse buying. Additionally, the new program eliminates customer frustration stemming from lost emails and confusion about how to enter registration codes into the software -- issues that often result in the need for customer support and the costs of providing that support.

"KRM gives my customers instant gratification when they purchase my product, it ends worries about Kagi's emails being blocked by overactive spam filters, and reduces my tech support load by eliminating the need for users to manually enter their registration keys," stated Rick Holzgrafe, of Semicolon Software.

The new program asks the customer for information needed to make the purchase (name, email address, credit card number, etc.). That data is sent securely to Kagi, where the purchase is authorized, the registration code is calculated and then returned to the KRM. KRM provides the registration code to the application and automatically installs the code.

According to Ilja Iwas, of iwascoding.com, "Now roughly 50% of our licenses are sold through it. One of its key benefits for us is the reliability of the license code transmission. The number of customers complaining about not receiving their license code via e-mail has noticeably decreased."

Currently, KRM is available in: Cocoa for Java and Objective-C applications, and Carbon and Cocoa for Mach-O and CFM applications; REALBasic for Mach-O and CFM applications. Soon to be available are: Windows for C, C++, Visual Basic, and Delphi. COM object and native .NET support; Pure Java, using Swing for the GUI, for Mac, Windows, and Unix/Linux; Runtime Revolution for Mac, Windows, and Unix systems. Future releases will include code sets for Macromedia Director, FileMaker, SuperCard, FutureBASIC, Palm, and Symbian.

About Kagi

Founded in 1994, Kagi, which means "key" in Japanese, is a leading provider of patented end-to-end outsourced electronic commerce, technology, tools, and solutions for software publishers and sellers of hard goods. It provides a broad range of services including online store development and deployment, store sales processing, delivery of digital goods, integration to physical fulfillment providers, fraud protection, and outsourced sales service.

Kagi markets to a large diversified base of small and mid-sized clients. Its current customer base represents over 3000 active suppliers worldwide, offering over 6000 active product titles. To date, Kagi has handled over four million transactions and has represented over 10,000 suppliers offering over 110,000 different products. Approximately 50% of the company's suppliers and transactions are international.

Kagi is headquartered in Berkeley, California. For further information regarding Kagi, visit its Web site at www.kagi.com or call +1 (510) 658-5244, or Email: help@kagi.com

All products/services and trademarks mentioned in this release are the properties of their respective companies.

(C) 2005 Kagi. All rights reserved.


Source: Kagi

CONTACT: Susan van Barneveld of Antarra Communications, +1-714-891-3660,
svanbarn@antarra.com, for Kagi

Web site: http://www.kagi.com/


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